Labels und Netlabels in Deutschland... wo sind die Interessen, haben sich Rollen gefestigt? Bewegen sich Netlabels aus der Nicht-Kommerzialität des Untergrunds in die freie Luft des harten Markts?
Wie ernsthaft im Sinne einer Marktorientierung sind Netlabels oder ihre Betreiber? Und wo liegen für Labels sowie für Netlabels Ziele und Motivation? Werden gänzlich andere Zielgruppen angesprochen - auch hinsichtlich der Künstler als Content-Produzenten?
Interessant ist insbesondere, warum sich mit den Netlabels (abgesehen von technischen Voraussetzungen) eine vollkommen neue Sphäre etabliert hat.
Sind deutsche (Independent-)Labels fruchtbarer Boden oder doch eher Service-Wüste für Künstler? Wie gehe ich mit meinem Künstler um? Welchen Service muss ein Label bieten?
Und letztendlich - wie finde ich als Künstler mein Label?
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
The idea behind this presentation/panel is to present tools which are helping artists and labels to create a digital strategy and buzz for their releases. In times where pure availability is not enough anymore this presentation with an additional panel will help to get ideas on certain tools which are helping to get yourself heard in the digital jungle. The panel will feature experts who are going to cover the perspectives of artists, labels, bloggers and users.
This session is hosted by FINETUNES.
Bekanntlich gehören Streitgespräche über Sinn und Unsinn von Filesharing zu den konstruktivsten Tätigkeiten überhaupt. Deswegen werden Sascha Lobo und Marcel Weiß über Bedeutung und Auswirkungen des Filesharings diskutieren und ihre diametral unterschiedlichen Ansichten zum Thema dem Publikum präsentieren.
Sind Filesharer Egoisten oder die Vorhut der Zukunft? Was genau bedeutet Filesharing für die Musikindustrie? Kann man es unterbinden und zum Tagesgeschäft zurückkehren oder verändert sich das Musikgeschäft grundlegend? Diese Aspekte werden diskutiert und die Differenzen einvernehmlich gelöst werden.
Die Rettung für alle ist nah.
Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.
It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience as well...
This session is hosted by AUPEO! Personal Radio.
Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.
Warum die Krise der Musikwirtschaft das Vorbeben für den Rest der Medien ist, und wieso Finanzwirtschaft und Content nicht wirklich zusammenpassen.
Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.
Die Macher der legendären Kaffee Burger Show "Ein Hit ist ein Hit" sezieren die Popgeschichte von 1950 bis heute. Texte, Filme, Auftritte internationaler Topstars und nationaler Sternchen geben dem Publikum eine tiefen Einblick in die verzweigten Beziehungen zwischen Musikern, Industrie und Presse. Die Pop-Autoren Lothar Berndorff und Tobias Friedrich, begleitet von Host Adrian Kennedy, Statisker Olaf Schumacher und ihrem musikalischen Leiter Nikko Weidemann, tragen das a2n-Publikum heute abend im Rahmen einer Minishow bis in die Untiefen der Musikhistorie.
"unterhaltsam und informativ" (triggerfish)
"Zur Stärkung des historischen Gedächtnisses" (taz)
"Verlottert!" (bz)
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The cult music show from Berlin's legendary Kaffee Burger dissects the history of popular music from 1950 to the present day. The multimedia-appearance featuring show-stopping performances from top recording artists provides unique insights into the genesis of hit songs and the ever-shifting relationship between the pop industry and the creative artist. Pop authors Lothar Berndorff and Tobias Friedrich, teamed with host Adrian Kennedy, statistician Olaf Shoemaker and musical director Nikko Weidemann, can take you to the crossroads but are you ready to make the deal? A special edition in English.
"Pulsating with the rhythms of the music the team feel passionate about
these events are wildly unpredictable and reliably entertaining"
(Hit-Magazine)
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
The artist's decision to launch into a self defined yet uncertain travel in business-land often is preceded by finding two extremes: freedom in its entirety vs. missing cooperation with labels & media.What to do if I decide to go the hard way? Is there anyone who can tell an artist which, or at least how to find out useful strategies - and how to avoid the wrong ones? More basically, there has to be the one and only master plan, hasn't it? Or maybe... it this rather naive to believe?Who is the one to ask for? Who can lend a hand, give a guide, simply advise a whole generation of artists? Whom to trust - consultants, strategists, agencies... are those the new label people, just exxploiting artists?And finally... is there one basic approach how to present yourself and how to relate to fans?
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
Evolution in technology in marketing allows for worldwide hubs and networks - and for playing alone.
Actually, you can market your own, play alone, communicate with fans on your own. After all, you (being the artist) are left doing every little thing on your own.
It's great and you have maximum freedom, though this is right the issue when artists feel constrained and limited by just too much tasks.
This challenge might be one too high.
So - why doing it? For the reason of complete control? To present a thourough work of art? But is there any time left for creativity?
And which role does technology represent in your work?
