Der Workshop richtet sich an Einsteiger_innen, die bereits Interesse an Twitter haben und einen Einstieg in die Charakteristika des Microbloggings suchen. Anhand von anschaulichen Beispielen aus der Musikbranche werden hilfereiche Tricks und Tipps vorgestellt um Twitter mit
nützlichen Werkzeugen geschickt zu nutzen und typische Fehler zu vermeiden. Ferner sollen mögliche Regeln im Workshop erörtert werden und die diversen Verknüpfungsmöglichkeiten von Twitter mit anderen digitalen Kommunikationswegen andiskutiert werden.
Tickets: http://a-2-n.de/ticket
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.
Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.
He is a father of four boys and lives with his wife, Katrina, in Chicago.
*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)
*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools
*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)
*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)
*** “Western civilization needs you.... You are brilliant.” – Howard Bloom (referring to Martin Atkins)
*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)
*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)
*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) ␣
*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)
Tickets: http://a-2-n.de/ticket
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.
Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.
He is a father of four boys and lives with his wife, Katrina, in Chicago.
*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)
*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools
*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)
*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)
*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)
*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)
*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)
*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) ␣
*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)
Tickets: http://a-2-n.de/ticket
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.
Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.
He is a father of four boys and lives with his wife, Katrina, in Chicago.
*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)
*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools
*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)
*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)
*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)
*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)
*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)
*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) ␣
*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)
In the emerging new music industry, it is becoming apparent that independent musicians now have to become more entrepreneurial in their approach to making a living from their music. They don’t get the grounding or support that a small business might receive, which is why we are presenting the Music Success Mindset seminars at A2N this year, so that independents can develop the foundations of a never quit business attitude in order to keep one step ahead of the pack.
We focus on building the motivational, entrepreneurial and attitudinal skills that we recommend "do it yourself" musicians to develop.
This workshop is hosted by MY MUSIC SUCCESS.
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.
On music production and the proliferation of music tools in Africa.
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.
Im diesem Workshop werden Content Aggregatoren und ihre Geschäftsmodelle erläutert. Fragen wie "Was ist der Nutzen für Contentuser und -anbieter" werden behandelt und am Beispiel iTunes erklärt. Nach der Pause werden einige weitere Beispiele für Content Aggregatoren Musik (Kostenaspekt) genauer betrachtet und gemeinsam diskutiert.
Tickets: http://a-2-n.de/ticket
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.
Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.
He is a father of four boys and lives with his wife, Katrina, in Chicago.
*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)
*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools
*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)
*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)
*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)
*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)
*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)
*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) ␣
*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)
Tickets: http://a-2-n.de/ticket
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.
Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.
He is a father of four boys and lives with his wife, Katrina, in Chicago.
*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)
*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools
*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)
*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)
*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)
*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)
*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)
*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) ␣
*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)
