Turnover in live music increases, that of recorded music decreases - what's wrong? Just a trend?
Can event industry actually help music business, or recorded music specifically? The diversification of event business towards one-stop-service points for artists mixes up roles once more.
Is it of advantage to the artist? What about the labels? Where can they still find their niche?
More importantly – the large cultural basis in creative business: How can non-established artists benefit from these changes in business?
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.
Die GEMA präsentiert sich als moderne, transparente, für das digitale Zeitalter gerüstete Solidargemeinschaft der Musikschaffenden. Doch vermehrt wird die Kritik laut, sie habe sich zu einer untransparenten, undemokratischen, uneffizienten Zweiklassengesellschaft entwickelt. Genau das wird ihr in drei Petitionen vorgeworfen, über die mittlerweile der Petitionsausschuss des Deutschen Bundestages berät. Die Petenten Monika Bestle (Sonthofer Kulturwerkstatt), Wieland Harms (Komponist, Gitarrist) und Ole Seelenmeyer (DRMV) diskutieren mit GEMA-Repräsentanten über ihre Petitionen.
Session and theme track hosted by "MUSIKMARKT".
It's no secret. Germany is universally known as a 'tough nut to crack' for legal digital music services. But there is hope, with recently launched streaming sites like Simfy now surpassing one million users and beginning to expand into other markets like Switzerland. The question on most people's lips is will Simfy sink or swim? In this cross border exclusive for Popkomm and All Together Now, the CEO and founder of Simfy Steffen Wicker will explain the business model, milestones and how it approaches the tricky issue of licensing. In contrast to Germany, the UK has a more matured and diversified digital market which is almost twice the size of Germany, despite having a smaller population. PRS for Music has been licensing online services since 2002, long before iTunes and the Pirate Bay, and their chief economist Will Page will bring exclusive insights on Simfy, the economics of streaming music and trends in the digital music market from the UK and around the world, to help rights holders and users understand each other better.
Links: www.prsformusic.com/economics and www.simfy.com
Langfristig relevante und somit wirtschaftlich erfolgreiche Künstler benötigen Zeit um ihre Karriere und ihre Werke zu etablieren. Ein Ansatz hierfür ist die langfristige Planung auch auf der Seite derer die diese Rechte erwerben. Das verlegerisch handelnde Prinzip lässt sich ausdehnen auf die Masterrechte wenn es darum geht Werthaltigkeit zu schaffen und ist durchaus im Einklang mit einer sich verändernden Landschaft in der Nutzung der gebündelten Rechte sowie deren Vergabe. Künstler und Managements werden immer unabhängiger und treiben ihre Karrieren in einem weitaus höheren Masse voran als noch vor wenigen Jahren. Ein partnerschaftlicher Ansatz zeichnet sich durch wirtschaftlich sinnvolle Investitionen auch langfristig aus.
Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".
One of the most basic questions in business: Do artists need a label any more? And if so, what is the labels' role? In times of ticketing services, TV networks and even Starbucks (albeit unsuccessfully) starting their own distribution – can labels compete with outsourcing and diversification?
This session is hosted by BELIEVE DIGITAL.
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
If we move on, the next step in technology is obvious: real-time web (aka Web 3.0).
Which trends in music will there be due to real-time web? Is Web 3.0 going to be a source of all new concepts in music? Which extensions will we see in music software
What is going to change? Creating, performing, distributing, marketing, consuming?
This session is hosted by TAPE.TV.
Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.
In this conversation, YouTube's Patrick Walker and Techdirt's Mike Masnick will discuss the state of music videos online today, with a look at some of the important questions being raised about collective licensing around the world vs. new business model opportunities, along with a look at communities, connecting with fans through video and some of current events in the news about online music.
This session is hosted by .MUSIC.
Just Temptation will support a panel discussion with international speakers about the business side of soundtracks at the all2gethernow congress in Berlin. What makes an artistically and commercially successful soundtrack? What are the differences in the American and European soundtrack production? What is there to know about soundtrack financing, copyrights and marketing of scores and soundtracks? What are the possibilities of cross-media exploitation?
Confirmed speakers include composer team Johnny Klimek and Reinhold Heil and Thierry Baujard (Just Temptation), moderation by Michael P. Aust (Soundtrack_Cologne)
The panel aims at music industry audience and attending film and content producers, directors and composers.
Theme track BUSINESS MODELS presented by MUSIKWOCHE.
The discussion is organized in cooperation with the symposium "Verbotene Filme / Forbidden Movies" and iRights.info.
DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal.
But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship?
And the most delicate task is - how to convert the relationship in a business one without losing credibility?
Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".
Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.
Interview I: Norman Palm on "Do It Yourself"
http://www.normanpalm.com/
Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.
Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.
Interview with Alec Empire (Atari Teenage Riot) on outcomes and highlights of the previous 4 days of conversations at all2gethernow.
Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".
