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Roles & Identities [clear filter]
Monday, September 6
 

11:30am

Netlabels Reloaded

 

 

Labels und Netlabels in Deutschland... wo sind die Interessen, haben sich Rollen gefestigt? Bewegen sich Netlabels aus der Nicht-Kommerzialität des Untergrunds in die freie Luft des harten Markts?

Wie ernsthaft im Sinne einer Marktorientierung sind Netlabels oder ihre Betreiber? Und wo liegen für Labels sowie für Netlabels Ziele und Motivation? Werden gänzlich andere Zielgruppen angesprochen - auch hinsichtlich der Künstler als Content-Produzenten?

Interessant ist insbesondere, warum sich mit den Netlabels (abgesehen von technischen Voraussetzungen) eine vollkommen neue Sphäre etabliert hat.

Sind deutsche (Independent-)Labels fruchtbarer Boden oder doch eher Service-Wüste für Künstler? Wie gehe ich mit meinem Künstler um? Welchen Service muss ein Label bieten?

Und letztendlich - wie finde ich als Künstler mein Label?

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

The Role Of Music Conferences, Camps And Meetings - How To Create The Perfect Event

 

The session brings together organizers and curators of conversations on music, music business, music culture. It's a reflection at the metalevel on the kind of events we are organizing - Why are we doing this? What is the relevance? What are the different approaches? What works particularly well and what doesn't? How can we collaborate? What are ideas for the future?

In cooperation with UNCONVENTION.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm

Veranstaltungswirtschaft als Herz des Live-Geschäfts?

Veranstalter und Veranstaltungsorte sind zentrale Akteure im
Musikgeschäft, zumal bei zunehmender Bedeutung des Live Geschäfts, sowie
eine Stadt und Szenen prägende Kultureinrichtungen. Gleichzeitig sind
sie oftmals von ihrer Rolle her das letzte Glied in der Kette, und den
Bedingungen von Agenturen einerseits und Stadtverwaltung andererseits
untergeordnet. Wie kann man die Rolle der Veranstalter besser gestalten?
Welche Verbesserung von Rahmenbedingungen und Kooperationen sind nötig?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Monday September 6, 2010 7:30pm - 9:00pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany
 
Tuesday, September 7
 

10:00am

The Relevance Of Collaborative Networks

 

Nowadays, hubs and collaborative networks are the basis of a vast number of projects. Sometimes, one might get the impression that hubs are redefining the definition of being a band - or has been like that ever since and we just weren't aware of it?

Is there any difference between networks and "hubs"? What's the use of hubs anyway? Does creativity benefit from participating in a hub?

The structure of networks and hubs - how does it look like and can it be build and risen intentionally?

Finally, what's so important in hubs? Do fan/artist networks foster relationships?

 

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 10:00am - 11:30am
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Neighbourhood Watch - Learning From Niche Scenes

The music press is full of executives talking about the big idea of the
moment. That's great for the big boys, but without many star names or
serious media interest, these strategies might be plain wrong for
smaller sectors like world music. So what ideas can we learn from world
music, metal, hip hop and electro scenes? Now that investment is harder
to come by for everyone, what do artists and promoters in other niche
genres do to develop and sustain themselves and their careers?

Session in cooperation with WOMEX.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Pandemonium of Social Media Options: Strategies Overload.


The artist's decision to launch into a self defined yet uncertain travel in business-land often is preceded by finding two extremes: freedom in its entirety vs. missing cooperation with labels & media.What to do if I decide to go the hard way? Is there anyone who can tell an artist which, or at least how to find out useful strategies - and how to avoid the wrong ones? More basically, there has to be the one and only master plan, hasn't it? Or maybe... it this rather naive to believe?Who is the one to ask for? Who can lend a hand, give a guide, simply advise a whole generation of artists? Whom to trust - consultants, strategists, agencies... are those the new label people, just exxploiting artists?And finally... is there one basic approach how to present yourself and how to relate to fans?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

The Development of Music Scenes in India

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

 


Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Vom Buhmann zum Boom? Perspektiven eines Majors

 

 

Oft gescholten und gern an den Pranger gestellt für die strukturelle und inhaltliche Krise der Musik-Industrie, sind sie dann doch oft genug wieder insgeheimer Traum vieler aufstrebender Musiker, verheißen Marktmacht, üppige Budgets und Karriere-Kick – das Major Record Label. Von vielen schon als sich selbst erübrigendes Relikt aus anderen Zeiten abgetan, blicken die Firmen nach schmerzhaften Konsolidierungsprozessen auch vorsichtig optimistisch in die Zukunft.

Die Fragen für die Artist Community liegen dabei auf der Hand: Wie kann der Major in Zeiten der Selbstvermarktungsmöglichkeiten seine Vorzüge überhaupt zur Geltung bringen, was genau sind denn die Vorzüge und was können Künstler heute und in der Zukunft von Branchenriesen erwarten? Darüber spricht Edgar Berger, CEO von Sony Music Entertainment, verantwortlicher Konzernleiter für Deutschland, Österreich und Schweiz im Rahmen der all2gethernow und steigt unter der Moderation von Tim Renner (Motor Music) in die Diskussion mit kritischen Künstlern und Vertretern der Independent-Szene ein.

 

 



Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany
 
Wednesday, September 8
 

3:15pm

GEMA on Test. // Die GEMA auf dem Prüfstand.

 

Die GEMA präsentiert sich als moderne, transparente, für das digitale Zeitalter gerüstete Solidargemeinschaft der Musikschaffenden. Doch vermehrt wird die Kritik laut, sie habe sich zu einer untransparenten, undemokratischen, uneffizienten Zweiklassengesellschaft entwickelt. Genau das wird ihr in drei Petitionen vorgeworfen, über die mittlerweile der Petitionsausschuss des Deutschen Bundestages berät. Die Petenten Monika Bestle (Sonthofer Kulturwerkstatt), Wieland Harms (Komponist, Gitarrist) und Ole Seelenmeyer (DRMV) diskutieren mit GEMA-Repräsentanten über ihre Petitionen. 

Session and theme track hosted by "MUSIKMARKT".



Wednesday September 8, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

Music Markets in Africa - New Challenges and New Ideas

Music industries in Africa are morphing at a very fast pace. Although facing the same woes as the western music industry, less inertia leaves African music markets open to drastic change.

The rapid explosion of home studios throughout Africa has entirely changed the music landscape: access to music production is more democratic, but standards are still very uneven.

In most African countries, CD distribution has collapsed entirely, and is not compensated by any other form of distribution. Instead, piracy is not only rampant, but often encouraged, even by artists and producers themselves.

Corporate sponsorship is often the only way for an artist to realistically etch a living. In particular mobile carriers and beverage companies are playing an increasing role in music promotion, events and now actual music production.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Wednesday September 8, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany
 
Thursday, September 9
 

11:15am

The Future of Labels

One of the most basic questions in business: Do artists need a label any more? And if so, what is the labels' role? In times of ticketing services, TV networks and even Starbucks (albeit unsuccessfully) starting their own distribution – can labels compete with outsourcing and diversification?

This session is hosted by BELIEVE DIGITAL.

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Thursday September 9, 2010 11:15am - 12:45pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Smart Artist Management

 

What is the challenge in artist management today? Imagine you're Amanda Palmer's manager – what's left to do? What comforts a DIY artist best? What do you recommend to young striving artists? Is hitting the charts the right motivation to make music? Most of all – now, that being signed can't be the one and only aim... what to go for today?

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Thursday September 9, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

 
Friday, September 10
 

2:00pm

Love & Money - Raising Your Fanbase

DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal.

But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship?

And the most delicate task is - how to convert the relationship in a business one without losing credibility?

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".


Friday September 10, 2010 2:00pm - 3:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany