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Media & Technology [clear filter]
Monday, September 6
 

11:30am CEST

Musik + Film + Internet: Berliner Modelle der Mediensynergie

Die klassischen Musikfernsehsender, zunächst lange auf Videoclip-Kultur konzentriert, haben sich in ihrer Reaktion auf die Tonträger-Krise der letzten Jahre inhaltlich ausgehöhlt. Zunehmend wird das Musikfernsehen der Zukunft im Internet verortet: Hier erwartet man einerseits das bisher von den älteren Medien gewohnte Qualitätsniveau. Andererseits setzt der moderne Nutzer eine Internet-spezifische Gestaltung und Umsetzung entsprechender Formate voraus. Neben den im Netz aufsetzenden Musikfernseh- bzw. Videoclip-Portalen als Marketing-Vehikel für die Musikindustrie entsteht ein qualitativ anspruchsvolles netzbasiertes Musikfernsehen, das nicht nur Videoclips und Konzertmitschnitten ein Schaufenster bietet, sondern vermehrt die abendfüllende Musikdokumentation in ansprechender Programmumgebung zeigt und damit stärker am - ebenfalls unter Digitalisierungsdruck stehenden - Filmmarkt ausgerichtet ist.

Anhand von drei sehr unterschiedlichen Berliner Modellen für ein zeitgenössisches, d.h. Internet-basiertes Zusammengehen von musikalischen mit filmischen Ansätzen, diskutiert das Panel kommerzielle, ästhetische sowie gesellschaftliche Perspektiven dieser aktuellen Entwicklung.

Theme track MEDIA & TECHNOLOGY presented by AMIANDO.

 


Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Nightmare On App Street: No Low Cost Music App For DIY?

It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience  as well...

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Work vs. Flow - technological concepts for musical creativity

Technologie und Musik sind seit dem ersten von Menschenhand geschaffenen Instrument untrennbar verbunden. Inzwischen haben Digitalisierung und Musik-Software die kreativen Möglichkeiten ins Unendliche potenziert. Gleichzeitig ist Komplexität die größte Hürde für den spontanen musikalischen Ausdruck und das "getting things done". Mit welchen Herangehensweisen und technischen Konzepten bekommen Musiker, Designer und Entwickler den musikalischen Flow (wieder) in Bewegung? Ein Gespräch über Mensch vs. Maschine, digitale Usability und die Suche nach dem ultimativen Workflow.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany
 
Tuesday, September 7
 

11:30am CEST

Thounds Workshop - Introducing the social features and API's

Thounds will show all the social features now available online and also the new app for iPhone and Android. Secondly we will introduce our API's with examples of working web apps, namely an online radio and Yuio a Facebook app. We will invite to audience to try such applications and deliver their contribution to existent thounds or create new ones.

This session is hosted by THOUNDS.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 11:30am - 12:15pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Die Krise der Musikkritik als Chance - neue journalistische Zugänge im Netz und was Zeitungen daraus lernen können.


In cooperation with TAZ.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

12:15pm CEST

Songpier - the return of your business

Digital audio has permanently changed how people find, buy, and listen to music. Sharing is a habit and people consider music as “free” whether we like it or not. The mobile Internet is the ideal distribution and promotion platform for new music - in a viral or commercial approach. So stop fighting and learn to embrace, take advantage of these conditions. Based on HTML5 you can build an app which combines Web2.0 features with traditional promotion tools. Keep your fans updated in real-time for actual information and new music. And of course everything can be linked to your „stuff“ - the things artists are going to offer beside the music. In simple terms: Connect with Fans constantly while giving them reasons to buy = that´s the business model for both sides (CWF + RTB = ROI).  

This session is hosted by SONGPIER.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 12:15pm - 1:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Making Music Relevant To Me, Here And Now

In a digital world of almost unlimited music and music-related information, David Maher Roberts will be exploring and explaining the different types of data that can help us cut through the noise and find content that is relevant to us at a given time and place.
David will also be using real-life apps and examples to illustrate how relevance makes a major difference to engagement levels and will also explore how relevance may influence the way we search, discover and interact with music in the future.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 1:00pm - 1:45pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

Search & Navigation - Key to Customer?

 

 

Digital download and streaming services are becoming key services in daily entertainment.

Yet, to be honest, recommendations - however smart they are presented - have to be taken with a grain of salt.

There you have it all... zillions of songs, right at your hand. Really?! At my hands? No tool, no approach comes even near in experiencing browsing in bins & shelves in good old "wrecka" stores.

Missing the physical product supports the decrease of identifying with music and artists. It forces you to forget about look, image, appearance, presentation - it is a part of culture we loose. No matter how comfortable downloads or streams are.

Yet, is it comfortable? Are physical products, just like hardware maybe way better to browse and to link with emotionally?

What's the current status of browsing, search, and navigation by algorithms and software solutions? Is there a chance to represent subjective similarities between tracks, so I can navigate visually between them?

Is it necessary to combine visual search by some sort of nano audio clips? Just like the tuning wheel at old radios?

What's the value of metadata? And how is it possible to build vast archives of information (almost) without any biased human input or effort?

Is data mining (retrieving metadata and content relevant links from unstructured (audio) data) the key to attract customers in the future?

 

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Potential for French/German Cooperation on the Future of Digital Technologies Applied to the Music Industry

16:30 - 16:50 Welcome Address

Eduardo Olivera, Project Officer Europe, Cap Digital, Paris

 

16:50 - 17:20 Presentation of the 6 French Guest Companies:

SHOWCASES + R&D PROJECTS LOOKING FOR GERMAN PARTNERS

- AF83

- Awdio

- Starzik

- Audionamix

- Digitalarti

- Voxler

 

17:20 - 18:00 Interactive discussion (BarCamp) on the issue:

Digital Technologies applied to the Music Industry: In which areas is there further need for R&D? Multicasting, signal processing, audio formats, metadata, interactviity...

Input from:

Prof. Karlheinz Brandenburg, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Holger Großmann, Head of Department, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Jean-Marc Leclerc, Executive Manager, European Music Office - EMO, Brussels

 

All companies attending should feel free to take actively part in the discussion.

 

Follow-up session during the Popkomm:

A matchmaking session with the 6 French companies will also take place at the Popkomm on Wednesday September 8th from 10:30 to 13:30 in the Meeting rooms 4, 5, 6 (Networking Gallery).

 

In partnership with:

- Berlin Music Commission, Berlin

- Senatsverwaltung

 

 

Details on the event:

Cap Digital and Media Deals, already cooperating in the European project ImMediaTe supported by the Europe INNOVA Programme of the DG Enterprise of the European Commission, are starting a new cooperation to develop business and innovation cooperation between the regions of Paris and Berlin with a focus on the mediatech sector (media and technology SMEs).

Cap Digital is organising this mission with co-financing of the European Commission’s ProInno Europe Programme. Cap Digital in coordination with Media Deals selected 6 innovative SMEs from the Region Ile de France to come to Berlin to meet potential partners from the region of Berlin and other parts of Germany. The aim is to promote the creation of consortia between French and German companies mainly in the field of R&D.

To meet with the French companies, all companies active in the field of music and innovation in the region of Berlin will be contacted via a series of partnership with local stakeholders and networks. Media Deals will further contact directly a number of companies which will be identified as potential partners for the French companies that were selected.

This mission will be set up as a two day-event divided in two parts. On Tuesday September 7th, a roundtable will take place where the French companies will discuss with German companies as well with research institutes will showcase successful projects and present areas of R&D where they are looking for partners. A discussion about setting-up and financing cross-border partnerships in the field of music and technology will follow.

On Wednesday September 8th, a match making event will take place at the Popkomm were 1-to-1 meetings between companies will be organised.

About Media Deals:

Media Deals is a pan-European investment network focussing at mediatech early-stage companies. More information available on www.media-deals.org

About Cap Digital:

Cap Digital is the French business cluster for digital content and services in Paris and the Ile de France region. More information available on

http://en.capdigital.com

 

 

This session is hosted by CAP DIGITAL.

Theme track MEDIA & TECHNOLOGY hosted by AMIANDO.



Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany
 
Wednesday, September 8
 

5:00pm CEST

Musik im Computerspiel. Besonderheiten in Wirtschaftlichkeit und Kreativität

 

Musik in anderen Medien zu verwerten wird angesichts der Vertriebsprobleme über Alben immer wichtiger. Neben Hörspiel, Film und Werbung wird eine Verwertung ihrer Arbeit im Computerspiel für viele Musiker zum immer wichtigeren Verdienstweg. Welche Herausforderungen hierbei auf die kreativen Prozesse zukommen, wie die Produktionsbedingungen aussehen und wie der Weg aus dem Computerspiel wieder zurück in die klassische Musikvermarktung über Alben aussehen kann, präsentieren und diskutieren renommierte Medienmusiker aus unterschiedlichen Feldern. Ein Vollzeit-Komponist, ein Projektmanager, ein Techniker (tbc) und ein Geschäftsführer sind eingeladen, ihre Erfahrungen zu teilen und einen Blick in die Zukunft zu wagen.

This session is hosted by MEDIENBOARD BERLIN-BRANDENBURG.

Theme track MEDIA & TECHNOLOGY presented by AMIANDO.



Wednesday September 8, 2010 5:00pm - 6:30pm CEST
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany
 
Thursday, September 9
 

1:30pm CEST

Web 3.0 / Music 3.0 - What Does Real-Time Web Mean to Music Business?

If we move on, the next step in technology is obvious: real-time web (aka Web 3.0).

Which trends in music will there be due to real-time web? Is Web 3.0 going to be a source of all new concepts in music? Which extensions will we see in music software

What is going to change? Creating, performing, distributing, marketing, consuming?

 

This session is hosted by TAPE.TV.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Thursday September 9, 2010 1:30pm - 3:00pm CEST
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany
 
Friday, September 10
 

5:30pm CEST

all2gethernow Forum Interview II

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Friday September 10, 2010 5:30pm - 6:30pm CEST
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany