all2gethernow has ended

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Zoe Keating [clear filter]
Tuesday, September 7

3:00pm CEST

Pandemonium of Social Media Options: Strategies Overload.

The artist's decision to launch into a self defined yet uncertain travel in business-land often is preceded by finding two extremes: freedom in its entirety vs. missing cooperation with labels & media.What to do if I decide to go the hard way? Is there anyone who can tell an artist which, or at least how to find out useful strategies - and how to avoid the wrong ones? More basically, there has to be the one and only master plan, hasn't it? Or maybe... it this rather naive to believe?Who is the one to ask for? Who can lend a hand, give a guide, simply advise a whole generation of artists? Whom to trust - consultants, strategists, agencies... are those the new label people, just exxploiting artists?And finally... is there one basic approach how to present yourself and how to relate to fans?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Artists Being Solo - On Stage & In Business.


Evolution in technology in marketing allows for worldwide hubs and networks - and for playing alone.

Actually, you can market your own, play alone, communicate with fans on your own. After all, you (being the artist) are left doing every little thing on your own.

It's great and you have maximum freedom, though this is right the issue when artists feel constrained and limited by just too much tasks.

This challenge might be one too high.

So - why doing it? For the reason of complete control? To present a thourough work of art? But is there any time left for creativity?

And which role does technology represent in your work?


Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany