Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.
The risks and opportunities that technological change has brought to the music industry are also being faced by software manufacturers. Both industries have made their experiments and experiences with changing distribution channels, Digital Rights Management, new licensing models, piracy and other aspects of the online revolution. What are the similarities, and the differences, in bringing music and software to the masses in 2010 and beyond? Can both industries learn from each other, and which integrative business models lead the way?
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.
A music startup's hardest test includes two closely tied tasks: licensing and (anyway) generating profit. What do costs and business model of online platforms look like? Realistically, how high can stakes of labels and artists be? Where's the limit for startups? Which winnings are best for labels – marketing at zero cost or licensing? What can the user bear? Might/can/must use of services be paid for? If so, how much?
Die wohl härteste Prüfung jedes Musik-Startups besteht aus zwei verknüpften Aufgaben: Lizenzierung und (trotzdem) Gewinne generieren. Wie gestalten sich Kosten und Geschäftsmodell eines Internetportals? Was kann realistisch als Beteiligung für Labels und Künstler angesetzt werden? Wo liegt die Schmerzgrenze der Startups? Wo liegt der beste Gewinn Labels – Marketing zum Nulltarif oder Lizenzierung? Was akzeptiert der User? Darf/kann/muss die Benutzung einen - und wenn ja, welchen - Beitrag kosten?
Theme track BUSINESS MODELS presented by MUSIKWOCHE.
