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Tuesday, September 7

3:00pm CEST

Search & Navigation - Key to Customer?



Digital download and streaming services are becoming key services in daily entertainment.

Yet, to be honest, recommendations - however smart they are presented - have to be taken with a grain of salt.

There you have it all... zillions of songs, right at your hand. Really?! At my hands? No tool, no approach comes even near in experiencing browsing in bins & shelves in good old "wrecka" stores.

Missing the physical product supports the decrease of identifying with music and artists. It forces you to forget about look, image, appearance, presentation - it is a part of culture we loose. No matter how comfortable downloads or streams are.

Yet, is it comfortable? Are physical products, just like hardware maybe way better to browse and to link with emotionally?

What's the current status of browsing, search, and navigation by algorithms and software solutions? Is there a chance to represent subjective similarities between tracks, so I can navigate visually between them?

Is it necessary to combine visual search by some sort of nano audio clips? Just like the tuning wheel at old radios?

What's the value of metadata? And how is it possible to build vast archives of information (almost) without any biased human input or effort?

Is data mining (retrieving metadata and content relevant links from unstructured (audio) data) the key to attract customers in the future?


This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.

Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

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