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Monday, September 6

11:30am CEST

Music in the Cloud

Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through. That´s why the panel would like to offer some facts about „Living inside and outside the cloud.“ We expect many pros and cons to be considered as the involved parties are looking at this technology and the opportunities it offers from different angles and with different perspectives. And, of course, we are looking for some interesting questions and contributions from you ...

This session is hosted by AUPEO! Personal Radio.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Create Attention in a Distracted World

The idea behind this presentation/panel is to present tools which are helping artists and labels to create a digital strategy and buzz for their releases. In times where pure availability is not enough anymore this presentation with an additional panel will help to get ideas on certain tools which are helping to get yourself heard in the digital jungle. The panel will feature experts who are going to cover the perspectives of artists, labels, bloggers and users.

This session is hosted by FINETUNES.

Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

9:00pm CEST

FINETUNES PARTY: Spinning the Desks

DJ Gig & Party

Presented by FINETUNES.

Monday September 6, 2010 9:00pm - 10:00pm CEST
Kulturbrauerei - SODA RESTAURANT Schönhauser Allee 36, 10435 Berlin, Germany
Thursday, September 9

5:00pm CEST

Zwischen Stadtraum, Förderung und Netzwerken - Rahmenbedingungen und Infrastrukturen für die Musikwirtschaft

Was brauchen Musiker um kreativ arbeiten zu können? Welche Strukturen
unterstützen die verschiedenen Akteure der Musikwirtschaft? Angefangen
von Arbeitsverhältnissen und Einkommen, über Plattformen und Netzwerke,
bis zu Gentrifizierung und Stadtentwicklung ist das aufgesteckte Feld
ein Breites. Mehr Geld kann jeder brauchen, aber welche Fragen tun sich
jenseits der direkten Förderung und Finanzierung auf? Welche
Rahmenbedingungen können eine nachhaltige Musikwirtschaft fördern?
Welche Rolle spielt die Politik? Was funktioniert und was nicht? Was
möchten wir ändern?

In die Diskussion werden Berichte aus dem all2gethernow Camp einfließen.


Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.

Thursday September 9, 2010 5:00pm - 6:15pm CEST
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany