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Vodafone Ghana [clear filter]
Wednesday, September 8

3:15pm CEST

Music Markets in Africa - New Challenges and New Ideas

Music industries in Africa are morphing at a very fast pace. Although facing the same woes as the western music industry, less inertia leaves African music markets open to drastic change.

The rapid explosion of home studios throughout Africa has entirely changed the music landscape: access to music production is more democratic, but standards are still very uneven.

In most African countries, CD distribution has collapsed entirely, and is not compensated by any other form of distribution. Instead, piracy is not only rampant, but often encouraged, even by artists and producers themselves.

Corporate sponsorship is often the only way for an artist to realistically etch a living. In particular mobile carriers and beverage companies are playing an increasing role in music promotion, events and now actual music production.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".

Wednesday September 8, 2010 3:15pm - 4:45pm CEST
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

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