Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.
An important issue to discuss is sustainability for artists.
How can we as a business create a sustainable ecosystem where artists can grow and make a living on a stable basis? How to make use of the unique opportunity to create new structures, goals and values based on the way that the reality we live in looks like? These are just some of the issues to be discussed - between label and artist, as well as from an analytical point of view.
Theme track BUSINESS MODELS presented by MUSIKWOCHE.
DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal.
But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship?
And the most delicate task is - how to convert the relationship in a business one without losing credibility?
Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".
