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Songpier [clear filter]
Monday, September 6

4:30pm CEST

Nightmare On App Street: No Low Cost Music App For DIY?

It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience  as well...

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.

Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany
Tuesday, September 7

12:15pm CEST

Songpier - the return of your business

Digital audio has permanently changed how people find, buy, and listen to music. Sharing is a habit and people consider music as “free” whether we like it or not. The mobile Internet is the ideal distribution and promotion platform for new music - in a viral or commercial approach. So stop fighting and learn to embrace, take advantage of these conditions. Based on HTML5 you can build an app which combines Web2.0 features with traditional promotion tools. Keep your fans updated in real-time for actual information and new music. And of course everything can be linked to your „stuff“ - the things artists are going to offer beside the music. In simple terms: Connect with Fans constantly while giving them reasons to buy = that´s the business model for both sides (CWF + RTB = ROI).  

This session is hosted by SONGPIER.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.

Tuesday September 7, 2010 12:15pm - 1:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

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