Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through. That´s why the panel would like to offer some facts about „Living inside and outside the cloud.“ We expect many pros and cons to be considered as the involved parties are looking at this technology and the opportunities it offers from different angles and with different perspectives. And, of course, we are looking for some interesting questions and contributions from you ...
This session is hosted by AUPEO! Personal Radio.
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.
It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience as well...
This session is hosted by AUPEO! Personal Radio.
Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.
Digital audio has permanently changed how people find, buy, and listen to music. Sharing is a habit and people consider music as “free” whether we like it or not. The mobile Internet is the ideal distribution and promotion platform for new music - in a viral or commercial approach. So stop fighting and learn to embrace, take advantage of these conditions. Based on HTML5 you can build an app which combines Web2.0 features with traditional promotion tools. Keep your fans updated in real-time for actual information and new music. And of course everything can be linked to your „stuff“ - the things artists are going to offer beside the music. In simple terms: Connect with Fans constantly while giving them reasons to buy = that´s the business model for both sides (CWF + RTB = ROI).
This session is hosted by SONGPIER.
Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.
Digital download and streaming services are becoming key services in daily entertainment.
Yet, to be honest, recommendations - however smart they are presented - have to be taken with a grain of salt.
There you have it all... zillions of songs, right at your hand. Really?! At my hands? No tool, no approach comes even near in experiencing browsing in bins & shelves in good old "wrecka" stores.
Missing the physical product supports the decrease of identifying with music and artists. It forces you to forget about look, image, appearance, presentation - it is a part of culture we loose. No matter how comfortable downloads or streams are.
Yet, is it comfortable? Are physical products, just like hardware maybe way better to browse and to link with emotionally?
What's the current status of browsing, search, and navigation by algorithms and software solutions? Is there a chance to represent subjective similarities between tracks, so I can navigate visually between them?
Is it necessary to combine visual search by some sort of nano audio clips? Just like the tuning wheel at old radios?
What's the value of metadata? And how is it possible to build vast archives of information (almost) without any biased human input or effort?
Is data mining (retrieving metadata and content relevant links from unstructured (audio) data) the key to attract customers in the future?
This session is hosted by AUPEO! Personal Radio.
Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.
