Mehr Informationen zu unserem Wettbewerb für Bands & Solo Artists erfahrt Ihr hier: #a2n_werkstatt.
More details on our contest you will find here: #a2n_werkstatt.
This Contest is supported by FRITZ RADIO, TRACKS & FIELDS, and AUDIOMAGNET.COM.
It is 10 years since the independents decided to organise themselves commercially and politically on a pan-european level. As part of IMPALA's birthday events, key labels take a critical look at the last decade for the independents. What exactly has IMPALA done to level the playing field? What might the next 10 years hold in store.
This session is hosted by IMPALA.
Theme track ROLES & IDENTITIES is presented by MUSIKWOCHE.
The US remains biggest entertainment market in the world - yet, that's not reflected by presence of EU labels. But what is required to be successful for European rights holders? How to enter by physical & digital distribution? Most of all - how do I make it to the live market, let alone manage to reign?
This session is hosted by !K7 RECORDS.
A music startup's hardest test includes two closely tied tasks: licensing and (anyway) generating profit. What do costs and business model of online platforms look like? Realistically, how high can stakes of labels and artists be? Where's the limit for startups? Which winnings are best for labels – marketing at zero cost or licensing? What can the user bear? Might/can/must use of services be paid for? If so, how much?
Die wohl härteste Prüfung jedes Musik-Startups besteht aus zwei verknüpften Aufgaben: Lizenzierung und (trotzdem) Gewinne generieren. Wie gestalten sich Kosten und Geschäftsmodell eines Internetportals? Was kann realistisch als Beteiligung für Labels und Künstler angesetzt werden? Wo liegt die Schmerzgrenze der Startups? Wo liegt der beste Gewinn Labels – Marketing zum Nulltarif oder Lizenzierung? Was akzeptiert der User? Darf/kann/muss die Benutzung einen - und wenn ja, welchen - Beitrag kosten?
Theme track BUSINESS MODELS presented by MUSIKWOCHE.
