Loading…
all2gethernow has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

all2gethernow 2010: Camp [clear filter]
Monday, September 6
 

10:00am CEST

11:30am CEST

Songwriting, gibt´s das überhaupt, und wenn ja, was ist es genau, wie funktioniert es und wie wird man Songwriter.
Songwriting, ein Blick auf ein Geschäftsfeld was eingentlich kein Geschäftsfeld sein sollte - dennoch reicht heutzutage wohl kaum noch reines Talent oder musikalischen Können aus, um als Songwriter erfolgreich arbeiten zu können. David Vogt, Mitglied des Beatgees Songwriting und Produktions Team aus Berlin , sowie ihr Manager Christian Behrens, zeigen bei dem Workshop wie ein moderner Songwriter arbeitet, auf welche geschäftlichen Dinge geachtet werden muss, und welche Tricks und Kniffe ein heutige Songwriter in der kreativen Arbeit zurückgreift.

Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Music in the Cloud

Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through. That´s why the panel would like to offer some facts about „Living inside and outside the cloud.“ We expect many pros and cons to be considered as the involved parties are looking at this technology and the opportunities it offers from different angles and with different perspectives. And, of course, we are looking for some interesting questions and contributions from you ...

This session is hosted by AUPEO! Personal Radio.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.

 



Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

SELL SELL SELL - How To Get Your Music Licensed In Commercials, Games, Film & TV

 

So you are an artist. Writing brilliant songs. Yet, nobody buys physical media anymore. Actually, there's so much brilliant music out there for free - which means, no money from listeners the easy way around.

That's why you are told to go DIY. To get your revenues from other sources. Meaning to license with commercial partners. In commercials, games, TV and movies. Sounds good.

But how to identify whom to contact? How do I present my music? Where? What's the best way - writing commissioned works or licensing original songs?

What exactly is the newcomers starter package in commercial licensing? Any guidelines to follow? Apart from that, is it better license my songs with a collecting society first or does Creative Commons maybe work better? Is there any consistent workflow?

Finally, what differences are there for artists vs. composers approaching licensed music?

 


Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Musik + Film + Internet: Berliner Modelle der Mediensynergie

Die klassischen Musikfernsehsender, zunächst lange auf Videoclip-Kultur konzentriert, haben sich in ihrer Reaktion auf die Tonträger-Krise der letzten Jahre inhaltlich ausgehöhlt. Zunehmend wird das Musikfernsehen der Zukunft im Internet verortet: Hier erwartet man einerseits das bisher von den älteren Medien gewohnte Qualitätsniveau. Andererseits setzt der moderne Nutzer eine Internet-spezifische Gestaltung und Umsetzung entsprechender Formate voraus. Neben den im Netz aufsetzenden Musikfernseh- bzw. Videoclip-Portalen als Marketing-Vehikel für die Musikindustrie entsteht ein qualitativ anspruchsvolles netzbasiertes Musikfernsehen, das nicht nur Videoclips und Konzertmitschnitten ein Schaufenster bietet, sondern vermehrt die abendfüllende Musikdokumentation in ansprechender Programmumgebung zeigt und damit stärker am - ebenfalls unter Digitalisierungsdruck stehenden - Filmmarkt ausgerichtet ist.

Anhand von drei sehr unterschiedlichen Berliner Modellen für ein zeitgenössisches, d.h. Internet-basiertes Zusammengehen von musikalischen mit filmischen Ansätzen, diskutiert das Panel kommerzielle, ästhetische sowie gesellschaftliche Perspektiven dieser aktuellen Entwicklung.

Theme track MEDIA & TECHNOLOGY presented by AMIANDO.

 


Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Netlabels Reloaded

 

 

Labels und Netlabels in Deutschland... wo sind die Interessen, haben sich Rollen gefestigt? Bewegen sich Netlabels aus der Nicht-Kommerzialität des Untergrunds in die freie Luft des harten Markts?

Wie ernsthaft im Sinne einer Marktorientierung sind Netlabels oder ihre Betreiber? Und wo liegen für Labels sowie für Netlabels Ziele und Motivation? Werden gänzlich andere Zielgruppen angesprochen - auch hinsichtlich der Künstler als Content-Produzenten?

Interessant ist insbesondere, warum sich mit den Netlabels (abgesehen von technischen Voraussetzungen) eine vollkommen neue Sphäre etabliert hat.

Sind deutsche (Independent-)Labels fruchtbarer Boden oder doch eher Service-Wüste für Künstler? Wie gehe ich mit meinem Künstler um? Welchen Service muss ein Label bieten?

Und letztendlich - wie finde ich als Künstler mein Label?

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Monday September 6, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Creative Commons Collecting Society - And It's No Typo

Currently, GEMA is the only collecting society for music composers in Germany, while GVL is the only society to represent the performing musicians. Members of these two societies cannot license their music themselves, because the societies demand trasfer of all exclusive rights to the complete repertoire of each member.

But what about musicians who want to license their music under Creative Commons licenses? First of all, they cannot become members of the societies. And some of them might not even be interested in a commercial exploitation of their works. Others are interested in commercial revenue, but both face a problem: When they try to go public with their music they are constrained by the "GEMA Presumption", the presumption that all music is represented by GEMA (and GVL).

What that means? In order to play CC licensed music, any DJ or broadcaster needs to get explicit certification from GEMA, stating that the CC music is not part of the GEMA repertoire and can be played freely under the CC conditions - this is needed for every single song seperately! Thus, in many cases CC music is either not played at all or is paid for to the GEMA as if it were part of their repertoire. Either way it is frustrating for the artist.

So, is there any chance to provide licensees with good options to play and license CC music?

Up to now, some of the most important licensees - broadcasters (radio & TV alike) - avoid to use CC content due to being not familiar with CC and, most of all, due to the urge to handle an unlimited number separate licences and licensors.

Here, a Creative Commons Collecting Society actually might come in handy to improve the situation of artists not being members of a collecting society, to extend content pools at fair prices for licensees, plus questioning the "GEMA Presumption".

But how to proceed if a second collecting society is approved? How should that CC Collecting Society work internally? How should it be structured to avoid mistakes made when GEMA and GVL were established? Could this new society help to promote free culture or would it be yet another bureaucratic monster?

We will discuss all this and more with guests and visitors.


Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Access vs. Ownership

"Ownership is not as important as it once was. Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it. I can consume a movie, music or book without having to decide or follow up on ownership"[Quote: Kevin Kelly]


Is this really where we are heading to? And when?  The reality right now is, when we leave our wifi zone, we need to go back to listen to the stuff we own, we bought or just simple: we have stored on our harddrives / CD's.  How long will it take until we could get anything from the cloud?  What is the state of the art? In this session its not about ranting about GEMA or majors. Of course, it's important to show the current status. But we would like to give a more wider future perspective and to show the effect of streaming possibilities to overall sales (360° models).The discussion should also include the "utopia" of selling products with other models like micropayment and pay where you want and how you want on every platform. Thesis: We would spend much more money if we just had the possibility.


Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Create Attention in a Distracted World

The idea behind this presentation/panel is to present tools which are helping artists and labels to create a digital strategy and buzz for their releases. In times where pure availability is not enough anymore this presentation with an additional panel will help to get ideas on certain tools which are helping to get yourself heard in the digital jungle. The panel will feature experts who are going to cover the perspectives of artists, labels, bloggers and users.

This session is hosted by FINETUNES.


Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Twitter-Workshop: Grundlagen für Musikschaffende

Der Workshop richtet sich an Einsteiger_innen, die bereits Interesse an Twitter haben und einen Einstieg in die Charakteristika des Microbloggings suchen. Anhand von anschaulichen Beispielen aus der Musikbranche werden hilfereiche Tricks und Tipps vorgestellt um Twitter mit
nützlichen Werkzeugen geschickt zu nutzen und typische Fehler zu vermeiden. Ferner sollen mögliche Regeln im Workshop erörtert werden und die diversen Verknüpfungsmöglichkeiten von Twitter mit anderen digitalen Kommunikationswegen andiskutiert werden.


Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

"Du bist (k)einer von 6 Mio, die den Song gekauft haben" - Normativer Vergleich und Musikkonsum - Ein Denkanstoß.

Neue Vertriebsmodelle, Urheberrechtsnovellierungen und neue Wege der Öffentlichkeitsarbeit sind substanziell für die Zukunft der Musikbranche und für den Kampf gegen Musikpiraterie. Menschliches Verhalten kann man aber auch anders lenken – ohne dass sich der Konsument fragen muss: „Ist das legal oder moralisch verwerflich?“

Ein Praxisbeispiel aus einer ganzen anderen Branche – der Energiebranche – zeigt, wie das funktioniert. Das Ziel lautet hier: Wie bringt man Menschen dazu, freiwillig ihren Stromverbrauch zu reduzieren? US-Psychologen haben eine effiziente und kostengünstige Antwort parat; jenseits von Waschmaschinen der Energieeffizienzklasse A+++: Ein einfacher Hinweis über den Durchschnittsverbrauch der Nachbarn und ein Smiley auf der Stromrechnung genügen. Der Smiley freut sich und zeigt so an, wenn der eigene Verbrauch unter dem Durchschnitt der Masse liegt. 33 Stromanbieter setzen die Strategie momentan um. Über eine Million Haushalte machen mit – höchst engagiert. Ganze 2,5 Prozent weniger Strom verbrauchen die Haushalte im Schnitt seit Einführung in 2008; das sind 127.000.000 Kilowattstunden oder – in Geld ausgedrückt – 15.100.000 US-Dollar. Und Umweltaktivisten freuen sich über rund 87.000 Tonnen weniger CO2-Emissionen.

Ein anderes Beispiel: Jeder kennt die Hinweisschilder in Badezimmern wie "Helfen Sie, die Umwelt zu schützen. Handtücher auf dem Boden oder im Korb bedeuten: Bitte austauschen. Handtücher auf dem Halter bedeuten: Ich benutze sie weiter." Hier genügt es, den Text zu ändern in: „Machen Sie es wie die Mehrheit der anderen Gäste – schützen Sie die Umwelt“. In einer Studie stieg die Wiederverwendungsrate von Handtüchern mit der zusätzlichen Information  über das Verhalten anderer Gäste um 34 Prozent.

Ob der  so genannte normative Vergleich mit anderen (zum Beispiel mit der Mehrheit der Menschen, die bereit sind, für Musik zu bezahlen) auch zum Kauf von Musik animieren kann, ist bislang noch nicht untersucht worden.

Dennoch: Ein psychologischer Blick auf soziale Normen schadet in diesem Kontext nicht; selbst wenn er nur einlädt, das Problem einmal aus einem anderen Blickwinkel zu betrachten.


Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Berlin an einem Tisch, Teil 2: Rahmenbedingungen für Kultur- und Kreativwirtschaft in Berlin

Nach der ersten Diskussion im Rahmen des ersten all2gethernow camps fragen wir uns ein Jahr später erneut: Was ist passiert? Was muss passieren? Finden sich wirklich alle Kreative in den aktuellen Rahmenbedingungen wieder? Und wie laut muss man werden, damit alle gehört werden?

This session is hosted by CREATE BERLIN.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

It's All About Live - Hype Or Reality

Die Musikindustrie ist naturgemäß eine glamouröse Hype-Branche.

Jeder Erfolg wird glorifiziert, die relevanten Mainstream-Medien berichten fast ausschließlich über ausverkaufte Stadion-Konzerte, Phantasie-Deals mit Megastars wie Madonna und Ähnliches.

Der Umsatzeinbruch im Tonträgerbereich und die Suche nach neuen Einkommensquellen hat in den vergangenen Jahren in der Branche zu einem zunehmenden Focus auf den Live Bereich und zwischenzeitlich dazu geführt, diesen geradezu als Heilsbringer der Musikbranche zu sehen.

Wir wollen wirtschaftliche Grundlagen und Zusammenhänge des Live-Entertainment Bereichs beleuchten und bewußt die großen Erfolge einer winzigen Minderheit den Lebensrealitäten der großen Mehrheit der Künstler gegenüberstellen.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

Current Status In Collecting Societies And Licensing Alternatives - What's The Vision?

 

In 2009, during all2gethernow a panel of people fom business, culture, and law talked on this issue. Result was an open one... yet most panelists agreed that changes would have to happen, in particular at Collecting Societies.

A high tension causes massive pressure on Collecting Societies to adapt new ideas. There certainly is a risk of missing a step.

 

Now, one year after - what exactly has changed? Did any collection society embrace CreativeCommons? Is there more transparence in GEMA's licensing fees? Is there room for FairUse in Europe?

What about the future? What do you expect? Are there any plans? Do you expect other, new Collecting Societies to come up?

Finally, which services does the ideal collection society offer and provide to members, licencees, and fans?

 


Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.1)

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” Howard Bloom (referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission)

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)


Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

Filesharing: Smeary & Selfish Nerds or Paving the Way For Future Music Industries? // Filesharer: Schmierige Egoisten oder Wegbereiter der Musikbranche?

 

Bekanntlich gehören Streitgespräche über Sinn und Unsinn von Filesharing zu den konstruktivsten Tätigkeiten überhaupt. Deswegen werden Sascha Lobo und Marcel Weiß über Bedeutung und Auswirkungen des Filesharings diskutieren und ihre diametral unterschiedlichen Ansichten zum Thema dem Publikum präsentieren.

Sind Filesharer Egoisten oder die Vorhut der Zukunft? Was genau bedeutet Filesharing für die Musikindustrie? Kann man es unterbinden und zum Tagesgeschäft zurückkehren oder verändert sich das Musikgeschäft grundlegend? Diese Aspekte werden diskutiert und die Differenzen einvernehmlich gelöst werden.

Die Rettung für alle ist nah.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

Offene Konsultation: Rahmenbedingungen und Infrastrukturen für Musikwirtschaft und -kultur

Die offene Konsultation geht der Frage nach, wie geeignete Strukturen und Förderinstrumente für die Musikwirtschaft in Zeiten des ständigen Wandels von Technologien, Märkten und Geschäftsmodellen aussehen sollten. Interessant wird diese Fragestellung insbesondere im Zusammenhang mit interdisziplinären Ansätzen und neuen Wertschöpfungsnetzwerken in anderen Bereichen der Kultur- und Kreativwirtschaft. Hier ist die Gelegenheit für jeden Musiker und Musikunternehmer, mit Ansprechpartnern aus Politik und Verwaltung Erfahrungen zu diskutieren und neue Ideen einzubringen.

Session hosted by KOMPETENZZENTRUM KULTUR- UND KREATIVWIRTSCHAFT DES BUNDES.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm CEST

Sustainable Free Culture & The Value of Curation

The web gives us all the power to broadcast, but who is listening? How does this impact traditional media outlets, and artists in need of an audience?American independent radio station WFMU attempts to tackle these issues and more via the Free Music Archive. This social music website hosts mp3s shared by artists and labels who believe that allowing a certain level of free cultural access has both cultural and economic benefits. Unlike other resources of its kind, the FMA library is curated exclusively by a group of established arts organizations. Following an overview of the FMA's inspiration, technology, legal obstacles and future goals, we will collectively envision a sustainable ecosystem for musicians, cultural producers, curators and listeners alike.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 2:30pm - 4:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

The Economy of Open Content and Its Archives

Theme track BUSINESS MODELS presented by MUSIKWOCHE.


Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.2)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Nightmare On App Street: No Low Cost Music App For DIY?

It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience  as well...

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Work vs. Flow - technological concepts for musical creativity

Technologie und Musik sind seit dem ersten von Menschenhand geschaffenen Instrument untrennbar verbunden. Inzwischen haben Digitalisierung und Musik-Software die kreativen Möglichkeiten ins Unendliche potenziert. Gleichzeitig ist Komplexität die größte Hürde für den spontanen musikalischen Ausdruck und das "getting things done". Mit welchen Herangehensweisen und technischen Konzepten bekommen Musiker, Designer und Entwickler den musikalischen Flow (wieder) in Bewegung? Ein Gespräch über Mensch vs. Maschine, digitale Usability und die Suche nach dem ultimativen Workflow.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Made in China - 360 Degrees of Music Industry

While there has been quite a few publications about China´s musical underground in recent years, the business side of the industry in the Peoples Republic of China has seldom been touched. The information that does get out often has been highly distorted in order to serve individuals interests. Instead of just listening to one actor´s opinion about the Chinese Music Industry, Beijing/Berlin based artist services & productions team FAKE MUSIC MEDIA chose to film a series of interviews in which several important scene protagonists express their view about the industry. The result “You / Mei You – Music Industry in China” is a first sketch of a larger project, that will eventually cover the most important players in the scene.

The first four interviews will be debuted at all2togehternow.  They cover a broad spectrum: from media (Mei Yan -- General Manager of Viacom Asia- MTV), to festivals organizers (Scarlet Li, C.E.O. of Zebra Media), to venues (Lu Zhi Qiang, manager of Yu Gong Yi Shan),  to the daily workings of an indie label (Hai Feng, Head of Operations – Maybe Mars).  This cross section of the top players in the China Music Scene were all asked 2 simple quesitons:  What does China have and what does China lack?  The resulting answers paint the most accurate and revealing picture of the opportunities and challenges facing the industry in China today.

Following this 30 minute documentary, Johannes Marx will speak on his experience of touring in China. Marx who toured China twice with his band PITCHTUNER, is probably together with Jeans Team and Maximilian Hecker the most China-experienced German pop-artist.

Then FAKE MUSIC MEDIA founders Helen Feng & Philipp Grefer will answer questions per Videoconference from China.  Helen Feng has worked in China for 8 years as an MTV VJ, popular radio show host, music critic, and frontwomen for the two Beijing bands PET CONSPIRACY and FREE THE BIRDS (formerly ZIYO).  Philipp Grefer aka (DJ) METRO TOKYO and freelance journalist, has toured several artists in Europe, Central America, and Asia and has been working for three years as a promoter in China. Both Helen & Philipp worked on different film projects and music videos ranging from Hollywood production THE MUMMY III (Helen sung the title song) to underground films about 2RAUMWOHNUNG (filmed by Philipp) or JEANS TEAM touring in China a.o.

In the end Berlin´s Puppet Mastaz give an insight on their underground research on China. Which will probably be undermined with actual facts when they get over there soon. (tbc)

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

The Role Of Music Conferences, Camps And Meetings - How To Create The Perfect Event

 

The session brings together organizers and curators of conversations on music, music business, music culture. It's a reflection at the metalevel on the kind of events we are organizing - Why are we doing this? What is the relevance? What are the different approaches? What works particularly well and what doesn't? How can we collaborate? What are ideas for the future?

In cooperation with UNCONVENTION.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Monday September 6, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

Symbols In Pop Music // Symbole in der Popmusik

Der Vortrag „Symbole der Pop-Musik“ setzt sich mit dem Erscheinen und den Nutzungsweisen von Symbolen und Icons in Popmusik und Popkultur auseinander. An berühmten Beispielen, wie der Stones-Zunge, dem Prince‘schen LoveSymbol, dem „Heartagram“ von H.I.M., und vielen, vielen weiteren, nähert er sich der Bedeutung von Symbolen für die Identitässtiftung und die Vermarktung von Popmusik. Ausgehend von zahlreichen „Präzedenz“-Fällen quer durch alle musikalischen Genres und grafischen Stile, zeigt der multimediale Vortrag Vorkommen und Zusammenhänge auf, liefert Erkenntnisse für Musiker und Musik-Branche und findet eine unterhaltsame Quintessenz.


Monday September 6, 2010 6:00pm - 6:45pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

BERLINER SCHULEN - Ein neuer Arbeitsplatz für Musiker?

Nach der Berliner Schulreform gibt es im Sommer statt der bisherigen Haupt- und Realschule eine neue Schulform, die sog. Sekundarschulen. Dort sollen nachmittags verstärkt AGs und Projekte stattfinden, auch im musikalischen Bereich.

Der Referent wird sein Projekt SONGS FROM THE WORLD vorstellen, das schulübergreifend an einer neuen Sekundarschule und einer benachbarten Grundschule in Prenzlauer Berg im kommenden Schuljahr 2010/2011 durchgeführt wird.

Es werden auch verschiedende andere Betätigungsfelder von Musikern in öffentlichen und privaten Bildungseinrichtungen beschrieben und Verdienstmöglichkeiten diskutiert. Da die öffentlichen Mittel immer knapper werden, geht es dabei auch um Fundraising und die Frage, wie man die Wirtschaft durch Sponsoring für die musikalsiche Bildung einbinden kann.

Interessierte Musiker sind ebenso herzlich eingeladen wie Leute, die schon Erfahrung im Bildungsbereich haben. Das Treffen soll auch als Kontaktbörse dienen, um möglichweise gemeinsame zukünftige Projekte zu initiieren.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.

 



Monday September 6, 2010 6:00pm - 7:30pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

How To Get On Stage?! // Wie kommt der Nachwuchs auf die Bühnen? Sind Bandwettbewerbe und „Pay-to-Play'-Konzepte die einzigen Alternativen?

 

Dieses Thema ist das Resultat einer Befragung der über 13.000 Bands umfassenden Musiker-Community auf regioactive.de.

Die Diskussion widmet sich der Frage, welche Alternativen heutzutage für junge Bands und Musiker bestehen, in angesagten Clubs bzw. auf Festivals spielen zu können – nicht zuletzt auch abseits von Veranstaltungen wie Bandwettbewerben oder sogenannten Pay-to-Play-Konzepten. Der Teilnehmerkreis des Panels setzt sich aus Vertretern der Live-Musik-Branche zusammen, die jeweils einen spezifischen Blick auf dieses Segment in die Debatte einbringen:

- Dieter Herker (local heroes Bandcontest)
- Matthias Mehwald (magge music / Emergenza
- Andreas Janson (Musiker / Band: Shearer)
- Katja Lucker (Consense Gesellschaft zur Förderung von Kultur mbH / Kesselhaus Booking)
- Peter James (Leitung Popbüros Baden-Württemberg)
- Mario Forberg (Geschäftsführer des Chemnitzer Clubs Subway to Peter)

Die Moderation übernimmt Markus Biedermann (Chefredakteur bei regioactive.de). regioactive.de setzt sich mit dem in der über regioactive.de-Backstage durchgeführten Umfrage ermittelten größten Anliegen der Musiker, nämlich mehr Chancen auf Live-Gigs vorzufinden, nicht nur theoretisch, sondern auch praktisch auseinander: Seit diesem Jahr finden Bands unter regioactive.de/backstage neben Promotion- und Vertriebsmöglichkeiten auch Deutschlands größte Booking-Community vor.

 

This session is hosted by REGIOACTIVE.DE.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Monday September 6, 2010 6:00pm - 7:30pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.3)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Monday September 6, 2010 6:00pm - 7:30pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

Heute EMI, morgen alle?

Warum die Krise der Musikwirtschaft das Vorbeben für den Rest der Medien ist, und wieso Finanzwirtschaft und Content nicht wirklich zusammenpassen.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 6:00pm - 7:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm CEST

The Role of Expatriatism in the Berlin Music Scene

 

In cooperation with EXBERLINER.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 6:00pm - 7:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

6:45pm CEST

Free & Freemium - Geschäftsmodelle für digitale Güter – The time is now

Kernthemen:

- Die Rahmenbedingungen für Geschäftsmodelle für digitale Güter aller Art waren nie besser.

- Ökonomischer Hintergrund.

- Strategische Konzeptionierung von Geschäftsmodellen.

- Aufmerksamkeitsökonomie.

- Ausblick.

Theme track BUSINESS MODELS presented by MUSIKWOCHE.

 



Monday September 6, 2010 6:45pm - 7:30pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm CEST

Über elektronische Musik, die Freiheit und das glitzernde Subjekt

Musikgenres geben uns Versprechen: Spaß, Rebellion, Gemeinschaft, Sprachrohr, Freiheit. Um nur einige zu nennen. Insbesondere elektronische Musik war und ist mit den Mythen der Toleranz, Demokratisierung der Produktionsmittel und einem Auflösen der Geschlechterrollen gut bestückt und wird häufig mit politischen Formeln unterfüttert. Zumindest, so scheint es, sind sich die Szenezugehörigen einig, dass sie schon irgendwie anders sind. Die ständige Rezitierung der Mythen kann ein Unbehagen wecken und es sollte sich lohnen sie zu dekonstruieren um ihre progressiven Kernpunkte weiterhin produktiv zu mobilisieren.

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

 


Monday September 6, 2010 7:30pm - 8:15pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm CEST

7:30pm CEST

JETZT REICHT'S // Für eine Unterhaltungskultur mit Haltung.

In einem Essay in der Wochenzeitung DIE ZEIT forderte Marius Müller-Westernhagen eine Unterhaltungskultur mit Haltung. Künstlerische Glaubwürdigkeit werde von einem immer stärkeren Quotendruck untergraben. Dabei liege in Zeiten des Internets gerade in der ehrlichen Haltung die Wirtschaftlichkeit der Zukunft.
 
Davon ausgehend stellt sich die Frage, unter welchen Bedingungen Musiker, die eine Aussage wagen, in Deutschland erfolgreich sein können. Welche Mechanismen innerhalb der Branche erleichtern oder erschweren den Aufbau nachhaltig wertvoller Künstler? Woher kommen die Stimmen, die zu hören sich lohnt, und wie können sie verstärkt werden?

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 7:30pm - 9:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm CEST

The Importance Of Cultural Filters

With the ever growing amount of music available on the web, it gets harder and harder for artists to get exposure they deserve in such a competitive environment. Who and where are the so-called cultural filters, and what are the mechanisms behind the media channels that advertise the hype of "must listen to's" and "the next big thing's".

This session is hosted by TAPE.TV.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 7:30pm - 9:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm CEST

Veranstaltungswirtschaft als Herz des Live-Geschäfts?

Veranstalter und Veranstaltungsorte sind zentrale Akteure im
Musikgeschäft, zumal bei zunehmender Bedeutung des Live Geschäfts, sowie
eine Stadt und Szenen prägende Kultureinrichtungen. Gleichzeitig sind
sie oftmals von ihrer Rolle her das letzte Glied in der Kette, und den
Bedingungen von Agenturen einerseits und Stadtverwaltung andererseits
untergeordnet. Wie kann man die Rolle der Veranstalter besser gestalten?
Welche Verbesserung von Rahmenbedingungen und Kooperationen sind nötig?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Monday September 6, 2010 7:30pm - 9:00pm CEST
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

8:15pm CEST

Geschlechterrollen im Pop in Zeiten von Backslash und Krise der Musikindustrie

In den letzten Monaten gab es vom diverse Zeitungsberichte von taz bis Guardian, die sich mit der Rolle und dem Image von Musikerinnen beschäftigten, beim US-amerikanischen NPR lauft derzeit eine ganze Reihe zu dem Thema. „Where have all the angry women gone?“ hieß bezeichnend der Guardian-Artikel. Hatten wir das Thema nicht schon einmal abgehakt? War nicht mit Punk oder kurz danach schon alles ok? Offenbar gibt es wieder Klärungsbedarf – und neue, alte Probleme. 
In diesem Vortrag und der anschließenden Diskussion soll es einerseits um die Rolle von Frauen auf der Bühne, aber auch an anderen Stellen der Musikindustrie wie dem Musikjournalismus gehen. Unter soziologischem Blick sollen die Mechanismen betrachtet werden, die zu bestimmten Rollen und Bewertungen führen. Dabei geht es auch um männliche Rollenbilder als Pendant und eingeschränkte Freiheiten, aber auch neue Chancen in der Krisenzeit.



Monday September 6, 2010 8:15pm - 9:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

9:00pm CEST

Ein Hit ist ein Hit

Die Macher der legendären Kaffee Burger Show "Ein Hit ist ein Hit" sezieren die Popgeschichte von 1950 bis heute. Texte, Filme, Auftritte internationaler Topstars und nationaler Sternchen geben dem Publikum eine tiefen Einblick in die verzweigten Beziehungen zwischen Musikern, Industrie und Presse. Die Pop-Autoren Lothar Berndorff und Tobias Friedrich, begleitet von Host Adrian Kennedy, Statisker Olaf Schumacher und ihrem musikalischen Leiter Nikko Weidemann, tragen das a2n-Publikum heute abend im Rahmen einer Minishow bis in die Untiefen der Musikhistorie.

"unterhaltsam und informativ" (triggerfish)
"Zur Stärkung des historischen Gedächtnisses" (taz)
"Verlottert!" (bz)

---

The cult music show from Berlin's legendary Kaffee Burger dissects the history of popular music from 1950 to the present day. The multimedia-appearance featuring show-stopping performances from top recording artists provides unique insights into the genesis of hit songs and the ever-shifting relationship between the pop industry and the creative artist. Pop authors Lothar Berndorff and Tobias Friedrich, teamed with host Adrian Kennedy, statistician Olaf Shoemaker and musical director Nikko Weidemann, can take you to the crossroads but are you ready to make the deal? A special edition in English.

"Pulsating with the rhythms of the music the team feel passionate about
these events are wildly unpredictable and reliably entertaining"
(Hit-Magazine)


Monday September 6, 2010 9:00pm - 9:45pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

9:00pm CEST

FINETUNES PARTY: Spinning the Desks

DJ Gig & Party

Presented by FINETUNES.



Monday September 6, 2010 9:00pm - 10:00pm CEST
Kulturbrauerei - SODA RESTAURANT Schönhauser Allee 36, 10435 Berlin, Germany
 
Tuesday, September 7
 

10:00am CEST

How to Compose for Film

Johnny Klimek and Reinhold Heil, two thirds of renowned film composing project "Pale 3" (film director Tom Tykwer being the third one) will show you how film composing is done - by decomposing structures and by contrasting different scenes.

This experience will be a hands-on one, when scenes from "One Hour Photo", "Run Lola Run" and "The Parfume" are shown and commented on by the composers themselves.

Get an intense insight in the working process of scoring.

This session is hosted by TAPE.TV.



Tuesday September 7, 2010 10:00am - 11:30am CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

10:00am CEST

The Music Success Mindset Seminar

In the emerging new music industry, it is becoming apparent that independent musicians now have to become more entrepreneurial in their approach to making a living from their music. They don’t get the grounding or support that a small business might receive, which is why we are presenting the Music Success Mindset seminars at A2N this year, so that independents can develop the foundations of a never quit business attitude in order to keep one step ahead of the pack.

We focus on building the motivational, entrepreneurial and attitudinal skills that we recommend "do it yourself" musicians to develop.

This workshop is hosted by MY MUSIC SUCCESS.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Tuesday September 7, 2010 10:00am - 11:30am CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

10:00am CEST

Getting Paid for Creative Commons Licensed Content - Sounds Weird?

 

This session is not focused on the issue of Creative Commons NC (Non Commercial) licences not being defined exactly enough to allow for exploitation by standards.

It's about the issues that artists are fighting when trying to make money from Creative Commons content.

Or is it just like, CC vs. Money - that's a paradox?

Why not deciding to license under Creative Commons so that you can decide yourself as an artist and composer whom to license to? Why does it represent a much more challenging task than to license with existing collecting societies?

Which ways are there to earn money with Creative Commons licences? What are the constraints? What can be done about it?

 


Tuesday September 7, 2010 10:00am - 11:30am CEST
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

10:00am CEST

Case Studies: DIY Artists & Labels - That's How I Do It
Tuesday September 7, 2010 10:00am - 11:30am CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

10:00am CEST

10:00am CEST

The Relevance Of Collaborative Networks

 

Nowadays, hubs and collaborative networks are the basis of a vast number of projects. Sometimes, one might get the impression that hubs are redefining the definition of being a band - or has been like that ever since and we just weren't aware of it?

Is there any difference between networks and "hubs"? What's the use of hubs anyway? Does creativity benefit from participating in a hub?

The structure of networks and hubs - how does it look like and can it be build and risen intentionally?

Finally, what's so important in hubs? Do fan/artist networks foster relationships?

 

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 10:00am - 11:30am CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

10:30am CEST

Wirkung von Musik in der Werbung

 

Wir alle assoziieren Marken mit bestimmten Melodien, Jingles oder Audiologos. Doch was so einfach klingt, ist zumeist das Ergebnis eines langen Prozesses. Komponist Christian Wilckens ist Gründer und Mitinhaber der erfolgreichen Produktionsgesellschaft krueger-wilckens und betreut so namhafte Kunden wie u.a. Deutsche Telekom, Targobank, Tchibo und Merci. Zudem ist er Vorstandsmitglied des Composers Club und sitzt im Aufsichtsrat der GEMA.

 

John Groves ist Inhaber von Groves Sound Communications und ein „alter Hase“ der Branche. Er ist seit den 90er Jahren einer der führenden Experten für Audio-Branding und Markenklang und hat – genau wie Christian Wilckens – bereits unzähligen Marken eine unverwechselbare akustische Identität gegeben. Beide geben Einblicke in ihre Arbeitsweise, Kundenerwartungen, Trends und die „geheime Verführung des Konsumenten“.

 

This session is hosted by THE GAP BETWEEN.



Tuesday September 7, 2010 10:30am - 12:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Thounds Workshop - Introducing the social features and API's

Thounds will show all the social features now available online and also the new app for iPhone and Android. Secondly we will introduce our API's with examples of working web apps, namely an online radio and Yuio a Facebook app. We will invite to audience to try such applications and deliver their contribution to existent thounds or create new ones.

This session is hosted by THOUNDS.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 11:30am - 12:15pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Brainstorming: How Best to Connect With Fans

Similar to what Mike presented at MIDEM, you can expect a short presentation of his on the topic of CwF + RtB (Connect-with-Fans + Reason-to-Buy).

Right after that we are going to delve into some group work, interacting with Mike.

You have Mike's countless articles on TechDirt? You have seen his legendary presentation on Trent Reznor's business model?

Do so immediately and then hurry up to buy some tickets for a2n... 

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Tuesday September 7, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Music production in Africa: sprawling bedroom studios taking over airwaves

On music production and the proliferation of music tools in Africa.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Tuesday September 7, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Die Krise der Musikkritik als Chance - neue journalistische Zugänge im Netz und was Zeitungen daraus lernen können.


In cooperation with TAZ.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

11:30am CEST

Case Study Labels - Audiolith

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Tuesday September 7, 2010 11:30am - 1:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

12:00pm CEST

Musik als Erfolgsfaktor für Marken

 

Die Deutsche Telekom verfügt nicht nur über das bekannteste deutsche Soundlogo, sondern nutzt den Kommunikationskanal Musik seit mehreren Jahren sehr erfolgreich, z.B. im Rahmen der eigenen Musikprogramme wie „Telekom Streetgigs“ oder „Electronic Beats by Telekom“ mit einem 360° Ansatz und eigenen Branded Content wie das „Electronic Beats Magazine“ und der DVD-Reihe „Slices“.

MySpace ist die weltweit führende Social Media Plattform für Musik und entwickelt zahlreiche musikbasierte Kampagnen für verschiedene Marken, so z.B. jüngst die sehr erfolgreiche Kooperation mit Samsung „DJ YOUR LIFE“ oder das „Uni Band Battle“ in Zusammenarbeit mit O2.

Ralf Lülsdorf, Leitung International Sponsoring der Deutschen Telekom, und Joel Berger, Geschäftsführer MySpace Deutschland, diskutieren über die Bedeutung von „Musik als Erfolgsfaktor für Marken“. Welche Zielgruppen erreicht man mit Musik, wie sehen die Erfolgsrezepte aus und was können Marken für Musikschaffende leisten (und umgekehrt)?

 

This session is hosted by THE GAP BETWEEN.



Tuesday September 7, 2010 12:00pm - 1:30pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

12:15pm CEST

Songpier - the return of your business

Digital audio has permanently changed how people find, buy, and listen to music. Sharing is a habit and people consider music as “free” whether we like it or not. The mobile Internet is the ideal distribution and promotion platform for new music - in a viral or commercial approach. So stop fighting and learn to embrace, take advantage of these conditions. Based on HTML5 you can build an app which combines Web2.0 features with traditional promotion tools. Keep your fans updated in real-time for actual information and new music. And of course everything can be linked to your „stuff“ - the things artists are going to offer beside the music. In simple terms: Connect with Fans constantly while giving them reasons to buy = that´s the business model for both sides (CWF + RTB = ROI).  

This session is hosted by SONGPIER.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 12:15pm - 1:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Making Music Relevant To Me, Here And Now

In a digital world of almost unlimited music and music-related information, David Maher Roberts will be exploring and explaining the different types of data that can help us cut through the noise and find content that is relevant to us at a given time and place.
David will also be using real-life apps and examples to illustrate how relevance makes a major difference to engagement levels and will also explore how relevance may influence the way we search, discover and interact with music in the future.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 1:00pm - 1:45pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Children's Laptop Performance Orchestra

Do you think it is possible to produce a musically satisfying performance on a one hundred dollar children's laptop, using a software, made for children at the age from 2 to 5? A: Yes, it is - better will be even two, three or up to ten!


Tuesday September 7, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Valuing Cultural Production: Do Micropayments & Crowdfunding Revolutionise The Way Artists Get Paid?

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Tuesday September 7, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Content Aggregators - An Overview And Analysis

Im diesem Workshop werden Content Aggregatoren und ihre Geschäftsmodelle erläutert. Fragen wie "Was ist der Nutzen für Contentuser und -anbieter" werden behandelt und am Beispiel iTunes erklärt. Nach der Pause werden einige weitere Beispiele für Content Aggregatoren Musik (Kostenaspekt) genauer betrachtet und gemeinsam diskutiert.


Tuesday September 7, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

New Music Strategies Workshop

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Tuesday September 7, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm CEST

Travelling Topic: 50 Great Ideas In Support Of Music

Take 7 indie record label bosses, 7 artists, 7 managers, 7 web developers, 7 event producers, 7 media specialists, 7 new online portals for music exposure. Get them to explore one question as separate groups, at different music events throughout the world.

The idea of this session series is to come up with 50 great ideas in support of music. This will incorporate new ways to promote music online, new ways to build fanbases, new ways to make the most of playing live and new ways to galvanise press and media presence. This first one of the travelling topic session will focus around the Berlin music infrastructure and scene.

The Travelling Topic will start with questions from the moderator. The group of 7 people from Berlin will discuss the question from their perspectives. One person from the 7 will be invited to the next travelling topic session at another event to take the topic forward.

Simultaneously, the ideas will be recorded and transmitted to an external audience over the web. This audience will be encouraged to feedback to the room with their critique and ideas.

Think Chinese whispers for global music scenes, starting in Berlin …

We will be repeating these panels around the world at Un-Convention events and hope to develop a comprehensive understanding of new ideas for musicians in cities around the world.

Session in cooperation with UNCONVENTION.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 1:00pm - 2:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

1:30pm CEST

Music Publishing 2.0: Spotifying the Social Costs and Legitimising Online Music
The rocky landscape that maps today’s music related businesses and industries naturally presents copious opportunities for the growth of innovative services. Unfortunately, traditional power structures backed by acquired rights and political influence continue to create impediments resulting in inefficiencies and a plethora of social costs. This Copyright & Licensing presentation and discussion reflects the backbone of a recent thesis produced for the Stockholm University master program in intellectual property law. Instead of taking for granted the legitimacy and primacy of contemporary rights administration practices, the presentation will seek to highlight the inefficacy of traditional music licensing strategies and their vast negative impacts on the development and proliferation of profitable and legitimate online music services. While focusing on the needs of the now interchangeable artist and listener, the discussion will deconstruct the nature and function of the middleman that is the contemporary rights administrator. We will cover everything from copyright and economic theory to licensing issues for distribution and online business models all spiced up with a little touch of politics, history, and social commentary. Does this sound so sexy that it’s giving you a headache? Then hold on to your hats as a surprise panel reflecting various perspectives of stakeholders in the music industry blows your mind with their expert opinions on how we can all live more happily together in this musical (copyright) world.

Tuesday September 7, 2010 1:30pm - 2:30pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

1:45pm CEST

Was macht ein Musikverlag?
Tuesday September 7, 2010 1:45pm - 2:30pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

3:00pm CEST

How Different Web Tools Can Help Artists to Share/Distribute Their Music
Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 2.1)

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)


Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

Search & Navigation - Key to Customer?

 

 

Digital download and streaming services are becoming key services in daily entertainment.

Yet, to be honest, recommendations - however smart they are presented - have to be taken with a grain of salt.

There you have it all... zillions of songs, right at your hand. Really?! At my hands? No tool, no approach comes even near in experiencing browsing in bins & shelves in good old "wrecka" stores.

Missing the physical product supports the decrease of identifying with music and artists. It forces you to forget about look, image, appearance, presentation - it is a part of culture we loose. No matter how comfortable downloads or streams are.

Yet, is it comfortable? Are physical products, just like hardware maybe way better to browse and to link with emotionally?

What's the current status of browsing, search, and navigation by algorithms and software solutions? Is there a chance to represent subjective similarities between tracks, so I can navigate visually between them?

Is it necessary to combine visual search by some sort of nano audio clips? Just like the tuning wheel at old radios?

What's the value of metadata? And how is it possible to build vast archives of information (almost) without any biased human input or effort?

Is data mining (retrieving metadata and content relevant links from unstructured (audio) data) the key to attract customers in the future?

 

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

Neighbourhood Watch - Learning From Niche Scenes

The music press is full of executives talking about the big idea of the
moment. That's great for the big boys, but without many star names or
serious media interest, these strategies might be plain wrong for
smaller sectors like world music. So what ideas can we learn from world
music, metal, hip hop and electro scenes? Now that investment is harder
to come by for everyone, what do artists and promoters in other niche
genres do to develop and sustain themselves and their careers?

Session in cooperation with WOMEX.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm CEST

Pandemonium of Social Media Options: Strategies Overload.


The artist's decision to launch into a self defined yet uncertain travel in business-land often is preceded by finding two extremes: freedom in its entirety vs. missing cooperation with labels & media.What to do if I decide to go the hard way? Is there anyone who can tell an artist which, or at least how to find out useful strategies - and how to avoid the wrong ones? More basically, there has to be the one and only master plan, hasn't it? Or maybe... it this rather naive to believe?Who is the one to ask for? Who can lend a hand, give a guide, simply advise a whole generation of artists? Whom to trust - consultants, strategists, agencies... are those the new label people, just exxploiting artists?And finally... is there one basic approach how to present yourself and how to relate to fans?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Artists Being Solo - On Stage & In Business.

 

Evolution in technology in marketing allows for worldwide hubs and networks - and for playing alone.

Actually, you can market your own, play alone, communicate with fans on your own. After all, you (being the artist) are left doing every little thing on your own.

It's great and you have maximum freedom, though this is right the issue when artists feel constrained and limited by just too much tasks.

This challenge might be one too high.

So - why doing it? For the reason of complete control? To present a thourough work of art? But is there any time left for creativity?

And which role does technology represent in your work?

 


Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 2.2)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Potential for French/German Cooperation on the Future of Digital Technologies Applied to the Music Industry

16:30 - 16:50 Welcome Address

Eduardo Olivera, Project Officer Europe, Cap Digital, Paris

 

16:50 - 17:20 Presentation of the 6 French Guest Companies:

SHOWCASES + R&D PROJECTS LOOKING FOR GERMAN PARTNERS

- AF83

- Awdio

- Starzik

- Audionamix

- Digitalarti

- Voxler

 

17:20 - 18:00 Interactive discussion (BarCamp) on the issue:

Digital Technologies applied to the Music Industry: In which areas is there further need for R&D? Multicasting, signal processing, audio formats, metadata, interactviity...

Input from:

Prof. Karlheinz Brandenburg, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Holger Großmann, Head of Department, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Jean-Marc Leclerc, Executive Manager, European Music Office - EMO, Brussels

 

All companies attending should feel free to take actively part in the discussion.

 

Follow-up session during the Popkomm:

A matchmaking session with the 6 French companies will also take place at the Popkomm on Wednesday September 8th from 10:30 to 13:30 in the Meeting rooms 4, 5, 6 (Networking Gallery).

 

In partnership with:

- Berlin Music Commission, Berlin

- Senatsverwaltung

 

 

Details on the event:

Cap Digital and Media Deals, already cooperating in the European project ImMediaTe supported by the Europe INNOVA Programme of the DG Enterprise of the European Commission, are starting a new cooperation to develop business and innovation cooperation between the regions of Paris and Berlin with a focus on the mediatech sector (media and technology SMEs).

Cap Digital is organising this mission with co-financing of the European Commission’s ProInno Europe Programme. Cap Digital in coordination with Media Deals selected 6 innovative SMEs from the Region Ile de France to come to Berlin to meet potential partners from the region of Berlin and other parts of Germany. The aim is to promote the creation of consortia between French and German companies mainly in the field of R&D.

To meet with the French companies, all companies active in the field of music and innovation in the region of Berlin will be contacted via a series of partnership with local stakeholders and networks. Media Deals will further contact directly a number of companies which will be identified as potential partners for the French companies that were selected.

This mission will be set up as a two day-event divided in two parts. On Tuesday September 7th, a roundtable will take place where the French companies will discuss with German companies as well with research institutes will showcase successful projects and present areas of R&D where they are looking for partners. A discussion about setting-up and financing cross-border partnerships in the field of music and technology will follow.

On Wednesday September 8th, a match making event will take place at the Popkomm were 1-to-1 meetings between companies will be organised.

About Media Deals:

Media Deals is a pan-European investment network focussing at mediatech early-stage companies. More information available on www.media-deals.org

About Cap Digital:

Cap Digital is the French business cluster for digital content and services in Paris and the Ile de France region. More information available on

http://en.capdigital.com

 

 

This session is hosted by CAP DIGITAL.

Theme track MEDIA & TECHNOLOGY hosted by AMIANDO.



Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Analyse zur Strukturkrise der Musikwirtschaft - Wohin bewegt sich das Netz?

Das Internet ermöglicht neue ökonomische Strategien und verändert Konsumgesellschaften. Aber heißt das gleichzeitig, dass auf Exklusivität beruhende Wirtschaftszweige wie Print- und Musikwirtschaft prinzipiell nicht mehr funktionieren? Oder wird sich vielmehr das Netz den aktuellen ordnungspolitischen Strömungen und den bewährten Oekonomien beugen müssen? Ist es überhaupt möglich, das Netz zu domestizieren, und welche Schranken sollte es dabei geben?

Stefan Herwig, Labelbesitzer & Analyst behauptet, dass unsere Gesellschaft schon einmal in einer vergleichbaren Lage war, und einen gesellschaftlichen Raum erfolgreich reguliert hat. Von dieser systemischen Parallele kann nicht nur die Kreativwirtschaft lernen - sondern auch die Politik.

This session is hosted by VUT and C'N'B.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

How Do Technologies & Social Media Influence Music Culture?

 

 

The disruptive shift in music business, mainly caused by a shift in technology often is represented as being dramatically changing the artists' life - "dramatically" as in "horrifying".

But, there are claims hinting to another perspective, opening a much different view: Does music benefit from this change? And how?

Does it result in a mere marginal impact, or is it considered to be a rather broad impact? Something, that might cause for a positive mutation of music business and culture?

After all, what might be the effect in the long run?

This session is hosted by MUSIC NETWORX.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

The Development of Music Scenes in India

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

 


Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm CEST

Vom Buhmann zum Boom? Perspektiven eines Majors

 

 

Oft gescholten und gern an den Pranger gestellt für die strukturelle und inhaltliche Krise der Musik-Industrie, sind sie dann doch oft genug wieder insgeheimer Traum vieler aufstrebender Musiker, verheißen Marktmacht, üppige Budgets und Karriere-Kick – das Major Record Label. Von vielen schon als sich selbst erübrigendes Relikt aus anderen Zeiten abgetan, blicken die Firmen nach schmerzhaften Konsolidierungsprozessen auch vorsichtig optimistisch in die Zukunft.

Die Fragen für die Artist Community liegen dabei auf der Hand: Wie kann der Major in Zeiten der Selbstvermarktungsmöglichkeiten seine Vorzüge überhaupt zur Geltung bringen, was genau sind denn die Vorzüge und was können Künstler heute und in der Zukunft von Branchenriesen erwarten? Darüber spricht Edgar Berger, CEO von Sony Music Entertainment, verantwortlicher Konzernleiter für Deutschland, Österreich und Schweiz im Rahmen der all2gethernow und steigt unter der Moderation von Tim Renner (Motor Music) in die Diskussion mit kritischen Künstlern und Vertretern der Independent-Szene ein.

 

 



Tuesday September 7, 2010 4:30pm - 6:00pm CEST
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany