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Monday, September 6
 

10:00am

11:30am

Songwriting, gibt´s das überhaupt, und wenn ja, was ist es genau, wie funktioniert es und wie wird man Songwriter.
Songwriting, ein Blick auf ein Geschäftsfeld was eingentlich kein Geschäftsfeld sein sollte - dennoch reicht heutzutage wohl kaum noch reines Talent oder musikalischen Können aus, um als Songwriter erfolgreich arbeiten zu können. David Vogt, Mitglied des Beatgees Songwriting und Produktions Team aus Berlin , sowie ihr Manager Christian Behrens, zeigen bei dem Workshop wie ein moderner Songwriter arbeitet, auf welche geschäftlichen Dinge geachtet werden muss, und welche Tricks und Kniffe ein heutige Songwriter in der kreativen Arbeit zurückgreift.

Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Music in the Cloud

Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through. That´s why the panel would like to offer some facts about „Living inside and outside the cloud.“ We expect many pros and cons to be considered as the involved parties are looking at this technology and the opportunities it offers from different angles and with different perspectives. And, of course, we are looking for some interesting questions and contributions from you ...

This session is hosted by AUPEO! Personal Radio.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.

 



Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

SELL SELL SELL - How To Get Your Music Licensed In Commercials, Games, Film & TV

 

So you are an artist. Writing brilliant songs. Yet, nobody buys physical media anymore. Actually, there's so much brilliant music out there for free - which means, no money from listeners the easy way around.

That's why you are told to go DIY. To get your revenues from other sources. Meaning to license with commercial partners. In commercials, games, TV and movies. Sounds good.

But how to identify whom to contact? How do I present my music? Where? What's the best way - writing commissioned works or licensing original songs?

What exactly is the newcomers starter package in commercial licensing? Any guidelines to follow? Apart from that, is it better license my songs with a collecting society first or does Creative Commons maybe work better? Is there any consistent workflow?

Finally, what differences are there for artists vs. composers approaching licensed music?

 


Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Musik + Film + Internet: Berliner Modelle der Mediensynergie

Die klassischen Musikfernsehsender, zunächst lange auf Videoclip-Kultur konzentriert, haben sich in ihrer Reaktion auf die Tonträger-Krise der letzten Jahre inhaltlich ausgehöhlt. Zunehmend wird das Musikfernsehen der Zukunft im Internet verortet: Hier erwartet man einerseits das bisher von den älteren Medien gewohnte Qualitätsniveau. Andererseits setzt der moderne Nutzer eine Internet-spezifische Gestaltung und Umsetzung entsprechender Formate voraus. Neben den im Netz aufsetzenden Musikfernseh- bzw. Videoclip-Portalen als Marketing-Vehikel für die Musikindustrie entsteht ein qualitativ anspruchsvolles netzbasiertes Musikfernsehen, das nicht nur Videoclips und Konzertmitschnitten ein Schaufenster bietet, sondern vermehrt die abendfüllende Musikdokumentation in ansprechender Programmumgebung zeigt und damit stärker am - ebenfalls unter Digitalisierungsdruck stehenden - Filmmarkt ausgerichtet ist.

Anhand von drei sehr unterschiedlichen Berliner Modellen für ein zeitgenössisches, d.h. Internet-basiertes Zusammengehen von musikalischen mit filmischen Ansätzen, diskutiert das Panel kommerzielle, ästhetische sowie gesellschaftliche Perspektiven dieser aktuellen Entwicklung.

Theme track MEDIA & TECHNOLOGY presented by AMIANDO.

 


Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Netlabels Reloaded

 

 

Labels und Netlabels in Deutschland... wo sind die Interessen, haben sich Rollen gefestigt? Bewegen sich Netlabels aus der Nicht-Kommerzialität des Untergrunds in die freie Luft des harten Markts?

Wie ernsthaft im Sinne einer Marktorientierung sind Netlabels oder ihre Betreiber? Und wo liegen für Labels sowie für Netlabels Ziele und Motivation? Werden gänzlich andere Zielgruppen angesprochen - auch hinsichtlich der Künstler als Content-Produzenten?

Interessant ist insbesondere, warum sich mit den Netlabels (abgesehen von technischen Voraussetzungen) eine vollkommen neue Sphäre etabliert hat.

Sind deutsche (Independent-)Labels fruchtbarer Boden oder doch eher Service-Wüste für Künstler? Wie gehe ich mit meinem Künstler um? Welchen Service muss ein Label bieten?

Und letztendlich - wie finde ich als Künstler mein Label?

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Monday September 6, 2010 11:30am - 1:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

#a2n_werkstatt // Rock/Pop


Mehr Informationen zu unserem Wettbewerb für Bands & Solo Artists erfahrt Ihr hier: #a2n_werkstatt.

More details on our contest you will find here: #a2n_werkstatt.

This Contest is supported by FRITZ RADIO, TRACKS & FIELDS, and AUDIOMAGNET.COM.


Monday September 6, 2010 11:30am - 1:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Creative Commons Collecting Society - And It's No Typo

Currently, GEMA is the only collecting society for music composers in Germany, while GVL is the only society to represent the performing musicians. Members of these two societies cannot license their music themselves, because the societies demand trasfer of all exclusive rights to the complete repertoire of each member.

But what about musicians who want to license their music under Creative Commons licenses? First of all, they cannot become members of the societies. And some of them might not even be interested in a commercial exploitation of their works. Others are interested in commercial revenue, but both face a problem: When they try to go public with their music they are constrained by the "GEMA Presumption", the presumption that all music is represented by GEMA (and GVL).

What that means? In order to play CC licensed music, any DJ or broadcaster needs to get explicit certification from GEMA, stating that the CC music is not part of the GEMA repertoire and can be played freely under the CC conditions - this is needed for every single song seperately! Thus, in many cases CC music is either not played at all or is paid for to the GEMA as if it were part of their repertoire. Either way it is frustrating for the artist.

So, is there any chance to provide licensees with good options to play and license CC music?

Up to now, some of the most important licensees - broadcasters (radio & TV alike) - avoid to use CC content due to being not familiar with CC and, most of all, due to the urge to handle an unlimited number separate licences and licensors.

Here, a Creative Commons Collecting Society actually might come in handy to improve the situation of artists not being members of a collecting society, to extend content pools at fair prices for licensees, plus questioning the "GEMA Presumption".

But how to proceed if a second collecting society is approved? How should that CC Collecting Society work internally? How should it be structured to avoid mistakes made when GEMA and GVL were established? Could this new society help to promote free culture or would it be yet another bureaucratic monster?

We will discuss all this and more with guests and visitors.


Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Access vs. Ownership

"Ownership is not as important as it once was. Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it. I can consume a movie, music or book without having to decide or follow up on ownership"[Quote: Kevin Kelly]


Is this really where we are heading to? And when?  The reality right now is, when we leave our wifi zone, we need to go back to listen to the stuff we own, we bought or just simple: we have stored on our harddrives / CD's.  How long will it take until we could get anything from the cloud?  What is the state of the art? In this session its not about ranting about GEMA or majors. Of course, it's important to show the current status. But we would like to give a more wider future perspective and to show the effect of streaming possibilities to overall sales (360° models).The discussion should also include the "utopia" of selling products with other models like micropayment and pay where you want and how you want on every platform. Thesis: We would spend much more money if we just had the possibility.


Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Create Attention in a Distracted World

The idea behind this presentation/panel is to present tools which are helping artists and labels to create a digital strategy and buzz for their releases. In times where pure availability is not enough anymore this presentation with an additional panel will help to get ideas on certain tools which are helping to get yourself heard in the digital jungle. The panel will feature experts who are going to cover the perspectives of artists, labels, bloggers and users.

This session is hosted by FINETUNES.


Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Twitter-Workshop: Grundlagen für Musikschaffende

Der Workshop richtet sich an Einsteiger_innen, die bereits Interesse an Twitter haben und einen Einstieg in die Charakteristika des Microbloggings suchen. Anhand von anschaulichen Beispielen aus der Musikbranche werden hilfereiche Tricks und Tipps vorgestellt um Twitter mit
nützlichen Werkzeugen geschickt zu nutzen und typische Fehler zu vermeiden. Ferner sollen mögliche Regeln im Workshop erörtert werden und die diversen Verknüpfungsmöglichkeiten von Twitter mit anderen digitalen Kommunikationswegen andiskutiert werden.


Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

"Du bist (k)einer von 6 Mio, die den Song gekauft haben" - Normativer Vergleich und Musikkonsum - Ein Denkanstoß.

Neue Vertriebsmodelle, Urheberrechtsnovellierungen und neue Wege der Öffentlichkeitsarbeit sind substanziell für die Zukunft der Musikbranche und für den Kampf gegen Musikpiraterie. Menschliches Verhalten kann man aber auch anders lenken – ohne dass sich der Konsument fragen muss: „Ist das legal oder moralisch verwerflich?“

Ein Praxisbeispiel aus einer ganzen anderen Branche – der Energiebranche – zeigt, wie das funktioniert. Das Ziel lautet hier: Wie bringt man Menschen dazu, freiwillig ihren Stromverbrauch zu reduzieren? US-Psychologen haben eine effiziente und kostengünstige Antwort parat; jenseits von Waschmaschinen der Energieeffizienzklasse A+++: Ein einfacher Hinweis über den Durchschnittsverbrauch der Nachbarn und ein Smiley auf der Stromrechnung genügen. Der Smiley freut sich und zeigt so an, wenn der eigene Verbrauch unter dem Durchschnitt der Masse liegt. 33 Stromanbieter setzen die Strategie momentan um. Über eine Million Haushalte machen mit – höchst engagiert. Ganze 2,5 Prozent weniger Strom verbrauchen die Haushalte im Schnitt seit Einführung in 2008; das sind 127.000.000 Kilowattstunden oder – in Geld ausgedrückt – 15.100.000 US-Dollar. Und Umweltaktivisten freuen sich über rund 87.000 Tonnen weniger CO2-Emissionen.

Ein anderes Beispiel: Jeder kennt die Hinweisschilder in Badezimmern wie "Helfen Sie, die Umwelt zu schützen. Handtücher auf dem Boden oder im Korb bedeuten: Bitte austauschen. Handtücher auf dem Halter bedeuten: Ich benutze sie weiter." Hier genügt es, den Text zu ändern in: „Machen Sie es wie die Mehrheit der anderen Gäste – schützen Sie die Umwelt“. In einer Studie stieg die Wiederverwendungsrate von Handtüchern mit der zusätzlichen Information  über das Verhalten anderer Gäste um 34 Prozent.

Ob der  so genannte normative Vergleich mit anderen (zum Beispiel mit der Mehrheit der Menschen, die bereit sind, für Musik zu bezahlen) auch zum Kauf von Musik animieren kann, ist bislang noch nicht untersucht worden.

Dennoch: Ein psychologischer Blick auf soziale Normen schadet in diesem Kontext nicht; selbst wenn er nur einlädt, das Problem einmal aus einem anderen Blickwinkel zu betrachten.


Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Berlin an einem Tisch, Teil 2: Rahmenbedingungen für Kultur- und Kreativwirtschaft in Berlin

Nach der ersten Diskussion im Rahmen des ersten all2gethernow camps fragen wir uns ein Jahr später erneut: Was ist passiert? Was muss passieren? Finden sich wirklich alle Kreative in den aktuellen Rahmenbedingungen wieder? Und wie laut muss man werden, damit alle gehört werden?

This session is hosted by CREATE BERLIN.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 1:00pm - 2:30pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

1:30pm

#a2n_werkstatt // Black Music/HipHop


Mehr Informationen zu unserem Wettbewerb für Bands & Solo Artists erfahrt Ihr hier: #a2n_werkstatt.

More details on our contest you will find here: #a2n_werkstatt.

This contest is supported by FRITZ RADIO, TRACKS & FIELDS, and AUDIOMAGNET.COM.



Monday September 6, 2010 1:30pm - 3:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

It's All About Live - Hype Or Reality

Die Musikindustrie ist naturgemäß eine glamouröse Hype-Branche.

Jeder Erfolg wird glorifiziert, die relevanten Mainstream-Medien berichten fast ausschließlich über ausverkaufte Stadion-Konzerte, Phantasie-Deals mit Megastars wie Madonna und Ähnliches.

Der Umsatzeinbruch im Tonträgerbereich und die Suche nach neuen Einkommensquellen hat in den vergangenen Jahren in der Branche zu einem zunehmenden Focus auf den Live Bereich und zwischenzeitlich dazu geführt, diesen geradezu als Heilsbringer der Musikbranche zu sehen.

Wir wollen wirtschaftliche Grundlagen und Zusammenhänge des Live-Entertainment Bereichs beleuchten und bewußt die großen Erfolge einer winzigen Minderheit den Lebensrealitäten der großen Mehrheit der Künstler gegenüberstellen.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

Current Status In Collecting Societies And Licensing Alternatives - What's The Vision?

 

In 2009, during all2gethernow a panel of people fom business, culture, and law talked on this issue. Result was an open one... yet most panelists agreed that changes would have to happen, in particular at Collecting Societies.

A high tension causes massive pressure on Collecting Societies to adapt new ideas. There certainly is a risk of missing a step.

 

Now, one year after - what exactly has changed? Did any collection society embrace CreativeCommons? Is there more transparence in GEMA's licensing fees? Is there room for FairUse in Europe?

What about the future? What do you expect? Are there any plans? Do you expect other, new Collecting Societies to come up?

Finally, which services does the ideal collection society offer and provide to members, licencees, and fans?

 


Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.1)

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” Howard Bloom (referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission)

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)


Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

Filesharing: Smeary & Selfish Nerds or Paving the Way For Future Music Industries? // Filesharer: Schmierige Egoisten oder Wegbereiter der Musikbranche?

 

Bekanntlich gehören Streitgespräche über Sinn und Unsinn von Filesharing zu den konstruktivsten Tätigkeiten überhaupt. Deswegen werden Sascha Lobo und Marcel Weiß über Bedeutung und Auswirkungen des Filesharings diskutieren und ihre diametral unterschiedlichen Ansichten zum Thema dem Publikum präsentieren.

Sind Filesharer Egoisten oder die Vorhut der Zukunft? Was genau bedeutet Filesharing für die Musikindustrie? Kann man es unterbinden und zum Tagesgeschäft zurückkehren oder verändert sich das Musikgeschäft grundlegend? Diese Aspekte werden diskutiert und die Differenzen einvernehmlich gelöst werden.

Die Rettung für alle ist nah.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

Offene Konsultation: Rahmenbedingungen und Infrastrukturen für Musikwirtschaft und -kultur

Die offene Konsultation geht der Frage nach, wie geeignete Strukturen und Förderinstrumente für die Musikwirtschaft in Zeiten des ständigen Wandels von Technologien, Märkten und Geschäftsmodellen aussehen sollten. Interessant wird diese Fragestellung insbesondere im Zusammenhang mit interdisziplinären Ansätzen und neuen Wertschöpfungsnetzwerken in anderen Bereichen der Kultur- und Kreativwirtschaft. Hier ist die Gelegenheit für jeden Musiker und Musikunternehmer, mit Ansprechpartnern aus Politik und Verwaltung Erfahrungen zu diskutieren und neue Ideen einzubringen.

Session hosted by KOMPETENZZENTRUM KULTUR- UND KREATIVWIRTSCHAFT DES BUNDES.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

2:30pm

Sustainable Free Culture & The Value of Curation

The web gives us all the power to broadcast, but who is listening? How does this impact traditional media outlets, and artists in need of an audience?American independent radio station WFMU attempts to tackle these issues and more via the Free Music Archive. This social music website hosts mp3s shared by artists and labels who believe that allowing a certain level of free cultural access has both cultural and economic benefits. Unlike other resources of its kind, the FMA library is curated exclusively by a group of established arts organizations. Following an overview of the FMA's inspiration, technology, legal obstacles and future goals, we will collectively envision a sustainable ecosystem for musicians, cultural producers, curators and listeners alike.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 2:30pm - 4:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

3:30pm

#a2n_werkstatt // Elektro


Mehr Informationen zu unserem Wettbewerb für Bands & Solo Artists erfahrt Ihr hier: #a2n_werkstatt.

More details on our contest you will find here: #a2n_werkstatt.

This Contest is supported by FRITZ RADIO, TRACKS & FIELDS, and AUDIOMAGNET.COM.


Monday September 6, 2010 3:30pm - 5:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

The Economy of Open Content and Its Archives

Theme track BUSINESS MODELS presented by MUSIKWOCHE.


Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.2)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Nightmare On App Street: No Low Cost Music App For DIY?

It began with a big bang - the iPhone and the App Store started a revolution. But just having an app is no longer enough. With Google's Android, Samsung's Bada, Nokia's Ovi, Microsoft's Zune (among others) what does this mean for music content and how to manage it? What about a cross platform HTML5 which plays MP3 on every mobile device as well? There were a lot of questions being asked while having a beer after a great show at this year's SXSW and in the end the direction was clear: Bring in people from the inside the app business to give creatives in the music industry advice on how & why an app will be used for promoting and selling music. Hopefully there will be productive feedback for the App Industry from the audience  as well...

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Work vs. Flow - technological concepts for musical creativity

Technologie und Musik sind seit dem ersten von Menschenhand geschaffenen Instrument untrennbar verbunden. Inzwischen haben Digitalisierung und Musik-Software die kreativen Möglichkeiten ins Unendliche potenziert. Gleichzeitig ist Komplexität die größte Hürde für den spontanen musikalischen Ausdruck und das "getting things done". Mit welchen Herangehensweisen und technischen Konzepten bekommen Musiker, Designer und Entwickler den musikalischen Flow (wieder) in Bewegung? Ein Gespräch über Mensch vs. Maschine, digitale Usability und die Suche nach dem ultimativen Workflow.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Made in China - 360 Degrees of Music Industry

While there has been quite a few publications about China´s musical underground in recent years, the business side of the industry in the Peoples Republic of China has seldom been touched. The information that does get out often has been highly distorted in order to serve individuals interests. Instead of just listening to one actor´s opinion about the Chinese Music Industry, Beijing/Berlin based artist services & productions team FAKE MUSIC MEDIA chose to film a series of interviews in which several important scene protagonists express their view about the industry. The result “You / Mei You – Music Industry in China” is a first sketch of a larger project, that will eventually cover the most important players in the scene.

The first four interviews will be debuted at all2togehternow.  They cover a broad spectrum: from media (Mei Yan -- General Manager of Viacom Asia- MTV), to festivals organizers (Scarlet Li, C.E.O. of Zebra Media), to venues (Lu Zhi Qiang, manager of Yu Gong Yi Shan),  to the daily workings of an indie label (Hai Feng, Head of Operations – Maybe Mars).  This cross section of the top players in the China Music Scene were all asked 2 simple quesitons:  What does China have and what does China lack?  The resulting answers paint the most accurate and revealing picture of the opportunities and challenges facing the industry in China today.

Following this 30 minute documentary, Johannes Marx will speak on his experience of touring in China. Marx who toured China twice with his band PITCHTUNER, is probably together with Jeans Team and Maximilian Hecker the most China-experienced German pop-artist.

Then FAKE MUSIC MEDIA founders Helen Feng & Philipp Grefer will answer questions per Videoconference from China.  Helen Feng has worked in China for 8 years as an MTV VJ, popular radio show host, music critic, and frontwomen for the two Beijing bands PET CONSPIRACY and FREE THE BIRDS (formerly ZIYO).  Philipp Grefer aka (DJ) METRO TOKYO and freelance journalist, has toured several artists in Europe, Central America, and Asia and has been working for three years as a promoter in China. Both Helen & Philipp worked on different film projects and music videos ranging from Hollywood production THE MUMMY III (Helen sung the title song) to underground films about 2RAUMWOHNUNG (filmed by Philipp) or JEANS TEAM touring in China a.o.

In the end Berlin´s Puppet Mastaz give an insight on their underground research on China. Which will probably be undermined with actual facts when they get over there soon. (tbc)

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

The Role Of Music Conferences, Camps And Meetings - How To Create The Perfect Event

 

The session brings together organizers and curators of conversations on music, music business, music culture. It's a reflection at the metalevel on the kind of events we are organizing - Why are we doing this? What is the relevance? What are the different approaches? What works particularly well and what doesn't? How can we collaborate? What are ideas for the future?

In cooperation with UNCONVENTION.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Monday September 6, 2010 4:30pm - 6:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

5:30pm

#a2n_werkstatt // Alternative


Mehr Informationen zu unserem Wettbewerb für Bands & Solo Artists erfahrt Ihr hier: #a2n_werkstatt.

More details on our contest you will find here: #a2n_werkstatt.

This Contest is supported by FRITZ RADIO, TRACKS & FIELDS, and AUDIOMAGNET.COM.



Monday September 6, 2010 5:30pm - 7:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

Symbols In Pop Music // Symbole in der Popmusik

Der Vortrag „Symbole der Pop-Musik“ setzt sich mit dem Erscheinen und den Nutzungsweisen von Symbolen und Icons in Popmusik und Popkultur auseinander. An berühmten Beispielen, wie der Stones-Zunge, dem Prince‘schen LoveSymbol, dem „Heartagram“ von H.I.M., und vielen, vielen weiteren, nähert er sich der Bedeutung von Symbolen für die Identitässtiftung und die Vermarktung von Popmusik. Ausgehend von zahlreichen „Präzedenz“-Fällen quer durch alle musikalischen Genres und grafischen Stile, zeigt der multimediale Vortrag Vorkommen und Zusammenhänge auf, liefert Erkenntnisse für Musiker und Musik-Branche und findet eine unterhaltsame Quintessenz.


Monday September 6, 2010 6:00pm - 6:45pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

BERLINER SCHULEN - Ein neuer Arbeitsplatz für Musiker?

Nach der Berliner Schulreform gibt es im Sommer statt der bisherigen Haupt- und Realschule eine neue Schulform, die sog. Sekundarschulen. Dort sollen nachmittags verstärkt AGs und Projekte stattfinden, auch im musikalischen Bereich.

Der Referent wird sein Projekt SONGS FROM THE WORLD vorstellen, das schulübergreifend an einer neuen Sekundarschule und einer benachbarten Grundschule in Prenzlauer Berg im kommenden Schuljahr 2010/2011 durchgeführt wird.

Es werden auch verschiedende andere Betätigungsfelder von Musikern in öffentlichen und privaten Bildungseinrichtungen beschrieben und Verdienstmöglichkeiten diskutiert. Da die öffentlichen Mittel immer knapper werden, geht es dabei auch um Fundraising und die Frage, wie man die Wirtschaft durch Sponsoring für die musikalsiche Bildung einbinden kann.

Interessierte Musiker sind ebenso herzlich eingeladen wie Leute, die schon Erfahrung im Bildungsbereich haben. Das Treffen soll auch als Kontaktbörse dienen, um möglichweise gemeinsame zukünftige Projekte zu initiieren.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.

 



Monday September 6, 2010 6:00pm - 7:30pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

How To Get On Stage?! // Wie kommt der Nachwuchs auf die Bühnen? Sind Bandwettbewerbe und „Pay-to-Play'-Konzepte die einzigen Alternativen?

 

Dieses Thema ist das Resultat einer Befragung der über 13.000 Bands umfassenden Musiker-Community auf regioactive.de.

Die Diskussion widmet sich der Frage, welche Alternativen heutzutage für junge Bands und Musiker bestehen, in angesagten Clubs bzw. auf Festivals spielen zu können – nicht zuletzt auch abseits von Veranstaltungen wie Bandwettbewerben oder sogenannten Pay-to-Play-Konzepten. Der Teilnehmerkreis des Panels setzt sich aus Vertretern der Live-Musik-Branche zusammen, die jeweils einen spezifischen Blick auf dieses Segment in die Debatte einbringen:

- Dieter Herker (local heroes Bandcontest)
- Matthias Mehwald (magge music / Emergenza
- Andreas Janson (Musiker / Band: Shearer)
- Katja Lucker (Consense Gesellschaft zur Förderung von Kultur mbH / Kesselhaus Booking)
- Peter James (Leitung Popbüros Baden-Württemberg)
- Mario Forberg (Geschäftsführer des Chemnitzer Clubs Subway to Peter)

Die Moderation übernimmt Markus Biedermann (Chefredakteur bei regioactive.de). regioactive.de setzt sich mit dem in der über regioactive.de-Backstage durchgeführten Umfrage ermittelten größten Anliegen der Musiker, nämlich mehr Chancen auf Live-Gigs vorzufinden, nicht nur theoretisch, sondern auch praktisch auseinander: Seit diesem Jahr finden Bands unter regioactive.de/backstage neben Promotion- und Vertriebsmöglichkeiten auch Deutschlands größte Booking-Community vor.

 

This session is hosted by REGIOACTIVE.DE.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Monday September 6, 2010 6:00pm - 7:30pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 1.3)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Monday September 6, 2010 6:00pm - 7:30pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

Heute EMI, morgen alle?

Warum die Krise der Musikwirtschaft das Vorbeben für den Rest der Medien ist, und wieso Finanzwirtschaft und Content nicht wirklich zusammenpassen.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Monday September 6, 2010 6:00pm - 7:30pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

6:00pm

The Role of Expatriatism in the Berlin Music Scene

 

In cooperation with EXBERLINER.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 6:00pm - 7:30pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

6:45pm

Free & Freemium - Geschäftsmodelle für digitale Güter – The time is now

Kernthemen:

- Die Rahmenbedingungen für Geschäftsmodelle für digitale Güter aller Art waren nie besser.

- Ökonomischer Hintergrund.

- Strategische Konzeptionierung von Geschäftsmodellen.

- Aufmerksamkeitsökonomie.

- Ausblick.

Theme track BUSINESS MODELS presented by MUSIKWOCHE.

 



Monday September 6, 2010 6:45pm - 7:30pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm

Über elektronische Musik, die Freiheit und das glitzernde Subjekt

Musikgenres geben uns Versprechen: Spaß, Rebellion, Gemeinschaft, Sprachrohr, Freiheit. Um nur einige zu nennen. Insbesondere elektronische Musik war und ist mit den Mythen der Toleranz, Demokratisierung der Produktionsmittel und einem Auflösen der Geschlechterrollen gut bestückt und wird häufig mit politischen Formeln unterfüttert. Zumindest, so scheint es, sind sich die Szenezugehörigen einig, dass sie schon irgendwie anders sind. Die ständige Rezitierung der Mythen kann ein Unbehagen wecken und es sollte sich lohnen sie zu dekonstruieren um ihre progressiven Kernpunkte weiterhin produktiv zu mobilisieren.

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

 


Monday September 6, 2010 7:30pm - 8:15pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm

7:30pm

JETZT REICHT'S // Für eine Unterhaltungskultur mit Haltung.

In einem Essay in der Wochenzeitung DIE ZEIT forderte Marius Müller-Westernhagen eine Unterhaltungskultur mit Haltung. Künstlerische Glaubwürdigkeit werde von einem immer stärkeren Quotendruck untergraben. Dabei liege in Zeiten des Internets gerade in der ehrlichen Haltung die Wirtschaftlichkeit der Zukunft.
 
Davon ausgehend stellt sich die Frage, unter welchen Bedingungen Musiker, die eine Aussage wagen, in Deutschland erfolgreich sein können. Welche Mechanismen innerhalb der Branche erleichtern oder erschweren den Aufbau nachhaltig wertvoller Künstler? Woher kommen die Stimmen, die zu hören sich lohnt, und wie können sie verstärkt werden?

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 7:30pm - 9:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm

The Importance Of Cultural Filters

With the ever growing amount of music available on the web, it gets harder and harder for artists to get exposure they deserve in such a competitive environment. Who and where are the so-called cultural filters, and what are the mechanisms behind the media channels that advertise the hype of "must listen to's" and "the next big thing's".

This session is hosted by TAPE.TV.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Monday September 6, 2010 7:30pm - 9:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

7:30pm

Veranstaltungswirtschaft als Herz des Live-Geschäfts?

Veranstalter und Veranstaltungsorte sind zentrale Akteure im
Musikgeschäft, zumal bei zunehmender Bedeutung des Live Geschäfts, sowie
eine Stadt und Szenen prägende Kultureinrichtungen. Gleichzeitig sind
sie oftmals von ihrer Rolle her das letzte Glied in der Kette, und den
Bedingungen von Agenturen einerseits und Stadtverwaltung andererseits
untergeordnet. Wie kann man die Rolle der Veranstalter besser gestalten?
Welche Verbesserung von Rahmenbedingungen und Kooperationen sind nötig?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Monday September 6, 2010 7:30pm - 9:00pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

8:15pm

Geschlechterrollen im Pop in Zeiten von Backslash und Krise der Musikindustrie

In den letzten Monaten gab es vom diverse Zeitungsberichte von taz bis Guardian, die sich mit der Rolle und dem Image von Musikerinnen beschäftigten, beim US-amerikanischen NPR lauft derzeit eine ganze Reihe zu dem Thema. „Where have all the angry women gone?“ hieß bezeichnend der Guardian-Artikel. Hatten wir das Thema nicht schon einmal abgehakt? War nicht mit Punk oder kurz danach schon alles ok? Offenbar gibt es wieder Klärungsbedarf – und neue, alte Probleme. 
In diesem Vortrag und der anschließenden Diskussion soll es einerseits um die Rolle von Frauen auf der Bühne, aber auch an anderen Stellen der Musikindustrie wie dem Musikjournalismus gehen. Unter soziologischem Blick sollen die Mechanismen betrachtet werden, die zu bestimmten Rollen und Bewertungen führen. Dabei geht es auch um männliche Rollenbilder als Pendant und eingeschränkte Freiheiten, aber auch neue Chancen in der Krisenzeit.



Monday September 6, 2010 8:15pm - 9:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

9:00pm

Ein Hit ist ein Hit

Die Macher der legendären Kaffee Burger Show "Ein Hit ist ein Hit" sezieren die Popgeschichte von 1950 bis heute. Texte, Filme, Auftritte internationaler Topstars und nationaler Sternchen geben dem Publikum eine tiefen Einblick in die verzweigten Beziehungen zwischen Musikern, Industrie und Presse. Die Pop-Autoren Lothar Berndorff und Tobias Friedrich, begleitet von Host Adrian Kennedy, Statisker Olaf Schumacher und ihrem musikalischen Leiter Nikko Weidemann, tragen das a2n-Publikum heute abend im Rahmen einer Minishow bis in die Untiefen der Musikhistorie.

"unterhaltsam und informativ" (triggerfish)
"Zur Stärkung des historischen Gedächtnisses" (taz)
"Verlottert!" (bz)

---

The cult music show from Berlin's legendary Kaffee Burger dissects the history of popular music from 1950 to the present day. The multimedia-appearance featuring show-stopping performances from top recording artists provides unique insights into the genesis of hit songs and the ever-shifting relationship between the pop industry and the creative artist. Pop authors Lothar Berndorff and Tobias Friedrich, teamed with host Adrian Kennedy, statistician Olaf Shoemaker and musical director Nikko Weidemann, can take you to the crossroads but are you ready to make the deal? A special edition in English.

"Pulsating with the rhythms of the music the team feel passionate about
these events are wildly unpredictable and reliably entertaining"
(Hit-Magazine)


Monday September 6, 2010 9:00pm - 9:45pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

9:00pm

FINETUNES PARTY: Spinning the Desks

DJ Gig & Party

Presented by FINETUNES.



Monday September 6, 2010 9:00pm - 10:00pm
Kulturbrauerei - SODA RESTAURANT Schönhauser Allee 36, 10435 Berlin, Germany
 
Tuesday, September 7
 

10:00am

How to Compose for Film

Johnny Klimek and Reinhold Heil, two thirds of renowned film composing project "Pale 3" (film director Tom Tykwer being the third one) will show you how film composing is done - by decomposing structures and by contrasting different scenes.

This experience will be a hands-on one, when scenes from "One Hour Photo", "Run Lola Run" and "The Parfume" are shown and commented on by the composers themselves.

Get an intense insight in the working process of scoring.

This session is hosted by TAPE.TV.



Tuesday September 7, 2010 10:00am - 11:30am
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

10:00am

The Music Success Mindset Seminar

In the emerging new music industry, it is becoming apparent that independent musicians now have to become more entrepreneurial in their approach to making a living from their music. They don’t get the grounding or support that a small business might receive, which is why we are presenting the Music Success Mindset seminars at A2N this year, so that independents can develop the foundations of a never quit business attitude in order to keep one step ahead of the pack.

We focus on building the motivational, entrepreneurial and attitudinal skills that we recommend "do it yourself" musicians to develop.

This workshop is hosted by MY MUSIC SUCCESS.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Tuesday September 7, 2010 10:00am - 11:30am
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

10:00am

Getting Paid for Creative Commons Licensed Content - Sounds Weird?

 

This session is not focused on the issue of Creative Commons NC (Non Commercial) licences not being defined exactly enough to allow for exploitation by standards.

It's about the issues that artists are fighting when trying to make money from Creative Commons content.

Or is it just like, CC vs. Money - that's a paradox?

Why not deciding to license under Creative Commons so that you can decide yourself as an artist and composer whom to license to? Why does it represent a much more challenging task than to license with existing collecting societies?

Which ways are there to earn money with Creative Commons licences? What are the constraints? What can be done about it?

 


Tuesday September 7, 2010 10:00am - 11:30am
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

10:00am

10:00am

10:00am

The Relevance Of Collaborative Networks

 

Nowadays, hubs and collaborative networks are the basis of a vast number of projects. Sometimes, one might get the impression that hubs are redefining the definition of being a band - or has been like that ever since and we just weren't aware of it?

Is there any difference between networks and "hubs"? What's the use of hubs anyway? Does creativity benefit from participating in a hub?

The structure of networks and hubs - how does it look like and can it be build and risen intentionally?

Finally, what's so important in hubs? Do fan/artist networks foster relationships?

 

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 10:00am - 11:30am
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

10:30am

Wirkung von Musik in der Werbung

 

Wir alle assoziieren Marken mit bestimmten Melodien, Jingles oder Audiologos. Doch was so einfach klingt, ist zumeist das Ergebnis eines langen Prozesses. Komponist Christian Wilckens ist Gründer und Mitinhaber der erfolgreichen Produktionsgesellschaft krueger-wilckens und betreut so namhafte Kunden wie u.a. Deutsche Telekom, Targobank, Tchibo und Merci. Zudem ist er Vorstandsmitglied des Composers Club und sitzt im Aufsichtsrat der GEMA.

 

John Groves ist Inhaber von Groves Sound Communications und ein „alter Hase“ der Branche. Er ist seit den 90er Jahren einer der führenden Experten für Audio-Branding und Markenklang und hat – genau wie Christian Wilckens – bereits unzähligen Marken eine unverwechselbare akustische Identität gegeben. Beide geben Einblicke in ihre Arbeitsweise, Kundenerwartungen, Trends und die „geheime Verführung des Konsumenten“.

 

This session is hosted by THE GAP BETWEEN.



Tuesday September 7, 2010 10:30am - 12:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Thounds Workshop - Introducing the social features and API's

Thounds will show all the social features now available online and also the new app for iPhone and Android. Secondly we will introduce our API's with examples of working web apps, namely an online radio and Yuio a Facebook app. We will invite to audience to try such applications and deliver their contribution to existent thounds or create new ones.

This session is hosted by THOUNDS.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 11:30am - 12:15pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Brainstorming: How Best to Connect With Fans

Similar to what Mike presented at MIDEM, you can expect a short presentation of his on the topic of CwF + RtB (Connect-with-Fans + Reason-to-Buy).

Right after that we are going to delve into some group work, interacting with Mike.

You have Mike's countless articles on TechDirt? You have seen his legendary presentation on Trent Reznor's business model?

Do so immediately and then hurry up to buy some tickets for a2n... 

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Tuesday September 7, 2010 11:30am - 1:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Music production in Africa: sprawling bedroom studios taking over airwaves

On music production and the proliferation of music tools in Africa.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Tuesday September 7, 2010 11:30am - 1:00pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Die Krise der Musikkritik als Chance - neue journalistische Zugänge im Netz und was Zeitungen daraus lernen können.


In cooperation with TAZ.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 11:30am - 1:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

11:30am

Case Study Labels - Audiolith

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Tuesday September 7, 2010 11:30am - 1:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

12:00pm

Musik als Erfolgsfaktor für Marken

 

Die Deutsche Telekom verfügt nicht nur über das bekannteste deutsche Soundlogo, sondern nutzt den Kommunikationskanal Musik seit mehreren Jahren sehr erfolgreich, z.B. im Rahmen der eigenen Musikprogramme wie „Telekom Streetgigs“ oder „Electronic Beats by Telekom“ mit einem 360° Ansatz und eigenen Branded Content wie das „Electronic Beats Magazine“ und der DVD-Reihe „Slices“.

MySpace ist die weltweit führende Social Media Plattform für Musik und entwickelt zahlreiche musikbasierte Kampagnen für verschiedene Marken, so z.B. jüngst die sehr erfolgreiche Kooperation mit Samsung „DJ YOUR LIFE“ oder das „Uni Band Battle“ in Zusammenarbeit mit O2.

Ralf Lülsdorf, Leitung International Sponsoring der Deutschen Telekom, und Joel Berger, Geschäftsführer MySpace Deutschland, diskutieren über die Bedeutung von „Musik als Erfolgsfaktor für Marken“. Welche Zielgruppen erreicht man mit Musik, wie sehen die Erfolgsrezepte aus und was können Marken für Musikschaffende leisten (und umgekehrt)?

 

This session is hosted by THE GAP BETWEEN.



Tuesday September 7, 2010 12:00pm - 1:30pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

12:15pm

Songpier - the return of your business

Digital audio has permanently changed how people find, buy, and listen to music. Sharing is a habit and people consider music as “free” whether we like it or not. The mobile Internet is the ideal distribution and promotion platform for new music - in a viral or commercial approach. So stop fighting and learn to embrace, take advantage of these conditions. Based on HTML5 you can build an app which combines Web2.0 features with traditional promotion tools. Keep your fans updated in real-time for actual information and new music. And of course everything can be linked to your „stuff“ - the things artists are going to offer beside the music. In simple terms: Connect with Fans constantly while giving them reasons to buy = that´s the business model for both sides (CWF + RTB = ROI).  

This session is hosted by SONGPIER.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 12:15pm - 1:00pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Making Music Relevant To Me, Here And Now

In a digital world of almost unlimited music and music-related information, David Maher Roberts will be exploring and explaining the different types of data that can help us cut through the noise and find content that is relevant to us at a given time and place.
David will also be using real-life apps and examples to illustrate how relevance makes a major difference to engagement levels and will also explore how relevance may influence the way we search, discover and interact with music in the future.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.


Tuesday September 7, 2010 1:00pm - 1:45pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Children's Laptop Performance Orchestra

Do you think it is possible to produce a musically satisfying performance on a one hundred dollar children's laptop, using a software, made for children at the age from 2 to 5? A: Yes, it is - better will be even two, three or up to ten!


Tuesday September 7, 2010 1:00pm - 2:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Valuing Cultural Production: Do Micropayments & Crowdfunding Revolutionise The Way Artists Get Paid?

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Tuesday September 7, 2010 1:00pm - 2:30pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Content Aggregators - An Overview And Analysis

Im diesem Workshop werden Content Aggregatoren und ihre Geschäftsmodelle erläutert. Fragen wie "Was ist der Nutzen für Contentuser und -anbieter" werden behandelt und am Beispiel iTunes erklärt. Nach der Pause werden einige weitere Beispiele für Content Aggregatoren Musik (Kostenaspekt) genauer betrachtet und gemeinsam diskutiert.


Tuesday September 7, 2010 1:00pm - 2:30pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

New Music Strategies Workshop

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Tuesday September 7, 2010 1:00pm - 2:30pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

1:00pm

Travelling Topic: 50 Great Ideas In Support Of Music

Take 7 indie record label bosses, 7 artists, 7 managers, 7 web developers, 7 event producers, 7 media specialists, 7 new online portals for music exposure. Get them to explore one question as separate groups, at different music events throughout the world.

The idea of this session series is to come up with 50 great ideas in support of music. This will incorporate new ways to promote music online, new ways to build fanbases, new ways to make the most of playing live and new ways to galvanise press and media presence. This first one of the travelling topic session will focus around the Berlin music infrastructure and scene.

The Travelling Topic will start with questions from the moderator. The group of 7 people from Berlin will discuss the question from their perspectives. One person from the 7 will be invited to the next travelling topic session at another event to take the topic forward.

Simultaneously, the ideas will be recorded and transmitted to an external audience over the web. This audience will be encouraged to feedback to the room with their critique and ideas.

Think Chinese whispers for global music scenes, starting in Berlin …

We will be repeating these panels around the world at Un-Convention events and hope to develop a comprehensive understanding of new ideas for musicians in cities around the world.

Session in cooperation with UNCONVENTION.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 1:00pm - 2:30pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

1:30pm

Music Publishing 2.0: Spotifying the Social Costs and Legitimising Online Music
The rocky landscape that maps today’s music related businesses and industries naturally presents copious opportunities for the growth of innovative services. Unfortunately, traditional power structures backed by acquired rights and political influence continue to create impediments resulting in inefficiencies and a plethora of social costs. This Copyright & Licensing presentation and discussion reflects the backbone of a recent thesis produced for the Stockholm University master program in intellectual property law. Instead of taking for granted the legitimacy and primacy of contemporary rights administration practices, the presentation will seek to highlight the inefficacy of traditional music licensing strategies and their vast negative impacts on the development and proliferation of profitable and legitimate online music services. While focusing on the needs of the now interchangeable artist and listener, the discussion will deconstruct the nature and function of the middleman that is the contemporary rights administrator. We will cover everything from copyright and economic theory to licensing issues for distribution and online business models all spiced up with a little touch of politics, history, and social commentary. Does this sound so sexy that it’s giving you a headache? Then hold on to your hats as a surprise panel reflecting various perspectives of stakeholders in the music industry blows your mind with their expert opinions on how we can all live more happily together in this musical (copyright) world.

Tuesday September 7, 2010 1:30pm - 2:30pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

1:45pm

Was macht ein Musikverlag?
Tuesday September 7, 2010 1:45pm - 2:30pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

3:00pm

3:00pm

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 2.1)

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)


Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Search & Navigation - Key to Customer?

 

 

Digital download and streaming services are becoming key services in daily entertainment.

Yet, to be honest, recommendations - however smart they are presented - have to be taken with a grain of salt.

There you have it all... zillions of songs, right at your hand. Really?! At my hands? No tool, no approach comes even near in experiencing browsing in bins & shelves in good old "wrecka" stores.

Missing the physical product supports the decrease of identifying with music and artists. It forces you to forget about look, image, appearance, presentation - it is a part of culture we loose. No matter how comfortable downloads or streams are.

Yet, is it comfortable? Are physical products, just like hardware maybe way better to browse and to link with emotionally?

What's the current status of browsing, search, and navigation by algorithms and software solutions? Is there a chance to represent subjective similarities between tracks, so I can navigate visually between them?

Is it necessary to combine visual search by some sort of nano audio clips? Just like the tuning wheel at old radios?

What's the value of metadata? And how is it possible to build vast archives of information (almost) without any biased human input or effort?

Is data mining (retrieving metadata and content relevant links from unstructured (audio) data) the key to attract customers in the future?

 

This session is hosted by AUPEO! Personal Radio.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Jazzplayseurope (Ruhr.2010) meets Dutch Caravan Hitchhiking Project

 

Das dicht besiedelte Ruhrgebiet in Nordrhein-Westfalen hat sich unter dem gemeinsamen Nenner RUHR.2010 zur Europäischen Kulturhaupstadtregion zusammengeschlossen.
Drei besondere musikalische Projekte sind dabei zu Highlights geworden, die RUHR.2010 auf eine kreative Art und Weise mit anderen Ländern und Städten verbinden. Jazzwerkruhr als Oberbegriff vereint Jazzmusiker aus mehreren Europäischen Ländern und hat unter dem Label "Jazzplayseurope" Konzerte in 6 Ländern organisiert.
 
Ein neuartiges Projekt beginnt mit der Bundeswerkstatt Jazz im Rahmen der Berlin Music Week am 12. September. Hier treffen erstmalig 6 hochrangige Vertreter der deutschen Jazzmetropolen Berlin, Köln, München, Hamburg, Mannheim und dem Ruhrgebiet aufeinander. Auf das Resultat ihrer mehrtägigen Probephase darf man gespannt sein. Besonders erfreulich ist, dass sie danach die großen Festivals ihrer Städte  – das Enjoy Jazz Festival, die Internationalen Jazztage Dortmund, die Hamburger Jazztage oder das Münchener Jazzfest – bespielen und uns aus einer einfachen Idee vermutlich Großes berichten.

Das in Holland entstandene 'Caravan Hitchhiking Project' verbindet RUHR.2010 mit den anderen Kulturhauptstädten 2010 (Pécs/ Ungarn, und Istanbul) auf eine ungewöhnliche Art und Weise: Singer/Songwriter Tjerk Ridder machte eine symbolische Reise, um zu zeigen 'You need others to keep you going'. Er fuhr über 3000 Kilometer quer durch Europa, mit Gitarre, Hund... und Wohnwagen, aber ohne Auto!

 

Das 'Caravan Hitchhiking Project' wurde ein Europäischer Medienhit, der Fernsehberichte in 8 Ländern nach sich zog und viele Menschen auf der Reiseroute inspirierte. Immer in Abhängigkeit von Helfern nutzte Tjerk seine Treffen und Erfahrungen als Anreiz für neue Songs. Nach der erstmaligen Projektvorstellung auf der World Expo in Shanghai  wird sein Musiktheaterstück nun in Deutschland und Holland aufgeführt. Auch hier geht es um unkonventionelle Wege der Vermarktung und Zusammenarbeit auf gesamteuropäischer Ebene.

Nadin Deventer (Jazzwerk Ruhr) und Peter Bijl (The Caravan Hitchhiking Project) vergleichen ihre Europäisch geprägten Projekte, die Jazz- und Popkultur auf eine kreative und persönliche Art darstellen.


Theme track POLITICS & CULTURE is hosted by ZEIT ONLINE.

 


Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Neighbourhood Watch - Learning From Niche Scenes

The music press is full of executives talking about the big idea of the
moment. That's great for the big boys, but without many star names or
serious media interest, these strategies might be plain wrong for
smaller sectors like world music. So what ideas can we learn from world
music, metal, hip hop and electro scenes? Now that investment is harder
to come by for everyone, what do artists and promoters in other niche
genres do to develop and sustain themselves and their careers?

Session in cooperation with WOMEX.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

3:00pm

Pandemonium of Social Media Options: Strategies Overload.


The artist's decision to launch into a self defined yet uncertain travel in business-land often is preceded by finding two extremes: freedom in its entirety vs. missing cooperation with labels & media.What to do if I decide to go the hard way? Is there anyone who can tell an artist which, or at least how to find out useful strategies - and how to avoid the wrong ones? More basically, there has to be the one and only master plan, hasn't it? Or maybe... it this rather naive to believe?Who is the one to ask for? Who can lend a hand, give a guide, simply advise a whole generation of artists? Whom to trust - consultants, strategists, agencies... are those the new label people, just exxploiting artists?And finally... is there one basic approach how to present yourself and how to relate to fans?

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Tuesday September 7, 2010 3:00pm - 4:30pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Artists Being Solo - On Stage & In Business.

 

Evolution in technology in marketing allows for worldwide hubs and networks - and for playing alone.

Actually, you can market your own, play alone, communicate with fans on your own. After all, you (being the artist) are left doing every little thing on your own.

It's great and you have maximum freedom, though this is right the issue when artists feel constrained and limited by just too much tasks.

This challenge might be one too high.

So - why doing it? For the reason of complete control? To present a thourough work of art? But is there any time left for creativity?

And which role does technology represent in your work?

 


Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - CLUB 23 Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

MARTIN ATKINS: DIY Marketing & Touring Workshop (Day 2.2)

 

Tickets: http://a-2-n.de/ticket

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.

After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.

Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.

Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.

Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.

Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart.

He is a father of four boys and lives with his wife, Katrina, in Chicago.

 

*** “One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

*** "I just (finally) finished the book and loved every bit of it. I think it should be required reading for every event planner on earth, not just music! – Andy Sernovitz (CEO, GasPedal)

*** “Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)
“Best guidance I've seen for emerging musical artists. It is brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

*** "Heard you were fantastic! Jim Riswold thinks you are a bloody genius. Who am I to argue. Wish like hell I could have been there!" – Dan Weiden (Weiden + Kennedy)

*** “With their chic spectacles and slick audio‐visuals, [Jarvis] Cocker and [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” – Greg Kot (Chicago Tribune)

*** “Western civilization needs you.... You are brilliant.” – Howard Bloom(referring to Martin Atkins)

*** “Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)

*** “Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

*** “Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

*** “Best speaker on the planet.” – Paul Natkin (Chicago Music Commission) 

*** “Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Francisco Chronicle)

 


Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - ALTE KANTINE Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Potential for French/German Cooperation on the Future of Digital Technologies Applied to the Music Industry

16:30 - 16:50 Welcome Address

Eduardo Olivera, Project Officer Europe, Cap Digital, Paris

 

16:50 - 17:20 Presentation of the 6 French Guest Companies:

SHOWCASES + R&D PROJECTS LOOKING FOR GERMAN PARTNERS

- AF83

- Awdio

- Starzik

- Audionamix

- Digitalarti

- Voxler

 

17:20 - 18:00 Interactive discussion (BarCamp) on the issue:

Digital Technologies applied to the Music Industry: In which areas is there further need for R&D? Multicasting, signal processing, audio formats, metadata, interactviity...

Input from:

Prof. Karlheinz Brandenburg, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Holger Großmann, Head of Department, Fraunhofer Institute for Digital Media Technology IDMT, Ilmenau

Jean-Marc Leclerc, Executive Manager, European Music Office - EMO, Brussels

 

All companies attending should feel free to take actively part in the discussion.

 

Follow-up session during the Popkomm:

A matchmaking session with the 6 French companies will also take place at the Popkomm on Wednesday September 8th from 10:30 to 13:30 in the Meeting rooms 4, 5, 6 (Networking Gallery).

 

In partnership with:

- Berlin Music Commission, Berlin

- Senatsverwaltung

 

 

Details on the event:

Cap Digital and Media Deals, already cooperating in the European project ImMediaTe supported by the Europe INNOVA Programme of the DG Enterprise of the European Commission, are starting a new cooperation to develop business and innovation cooperation between the regions of Paris and Berlin with a focus on the mediatech sector (media and technology SMEs).

Cap Digital is organising this mission with co-financing of the European Commission’s ProInno Europe Programme. Cap Digital in coordination with Media Deals selected 6 innovative SMEs from the Region Ile de France to come to Berlin to meet potential partners from the region of Berlin and other parts of Germany. The aim is to promote the creation of consortia between French and German companies mainly in the field of R&D.

To meet with the French companies, all companies active in the field of music and innovation in the region of Berlin will be contacted via a series of partnership with local stakeholders and networks. Media Deals will further contact directly a number of companies which will be identified as potential partners for the French companies that were selected.

This mission will be set up as a two day-event divided in two parts. On Tuesday September 7th, a roundtable will take place where the French companies will discuss with German companies as well with research institutes will showcase successful projects and present areas of R&D where they are looking for partners. A discussion about setting-up and financing cross-border partnerships in the field of music and technology will follow.

On Wednesday September 8th, a match making event will take place at the Popkomm were 1-to-1 meetings between companies will be organised.

About Media Deals:

Media Deals is a pan-European investment network focussing at mediatech early-stage companies. More information available on www.media-deals.org

About Cap Digital:

Cap Digital is the French business cluster for digital content and services in Paris and the Ile de France region. More information available on

http://en.capdigital.com

 

 

This session is hosted by CAP DIGITAL.

Theme track MEDIA & TECHNOLOGY hosted by AMIANDO.



Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - KESSELHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Analyse zur Strukturkrise der Musikwirtschaft - Wohin bewegt sich das Netz?

Das Internet ermöglicht neue ökonomische Strategien und verändert Konsumgesellschaften. Aber heißt das gleichzeitig, dass auf Exklusivität beruhende Wirtschaftszweige wie Print- und Musikwirtschaft prinzipiell nicht mehr funktionieren? Oder wird sich vielmehr das Netz den aktuellen ordnungspolitischen Strömungen und den bewährten Oekonomien beugen müssen? Ist es überhaupt möglich, das Netz zu domestizieren, und welche Schranken sollte es dabei geben?

Stefan Herwig, Labelbesitzer & Analyst behauptet, dass unsere Gesellschaft schon einmal in einer vergleichbaren Lage war, und einen gesellschaftlichen Raum erfolgreich reguliert hat. Von dieser systemischen Parallele kann nicht nur die Kreativwirtschaft lernen - sondern auch die Politik.

This session is hosted by VUT and C'N'B.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - SODA SALON Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

How Do Technologies & Social Media Influence Music Culture?

 

 

The disruptive shift in music business, mainly caused by a shift in technology often is represented as being dramatically changing the artists' life - "dramatically" as in "horrifying".

But, there are claims hinting to another perspective, opening a much different view: Does music benefit from this change? And how?

Does it result in a mere marginal impact, or is it considered to be a rather broad impact? Something, that might cause for a positive mutation of music business and culture?

After all, what might be the effect in the long run?

This session is hosted by MUSIC NETWORX.

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - NBI Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

The Development of Music Scenes in India

 

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".

 


Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - MASCHINENHAUS Schönhauser Allee 36, 10435 Berlin, Germany

4:30pm

Vom Buhmann zum Boom? Perspektiven eines Majors

 

 

Oft gescholten und gern an den Pranger gestellt für die strukturelle und inhaltliche Krise der Musik-Industrie, sind sie dann doch oft genug wieder insgeheimer Traum vieler aufstrebender Musiker, verheißen Marktmacht, üppige Budgets und Karriere-Kick – das Major Record Label. Von vielen schon als sich selbst erübrigendes Relikt aus anderen Zeiten abgetan, blicken die Firmen nach schmerzhaften Konsolidierungsprozessen auch vorsichtig optimistisch in die Zukunft.

Die Fragen für die Artist Community liegen dabei auf der Hand: Wie kann der Major in Zeiten der Selbstvermarktungsmöglichkeiten seine Vorzüge überhaupt zur Geltung bringen, was genau sind denn die Vorzüge und was können Künstler heute und in der Zukunft von Branchenriesen erwarten? Darüber spricht Edgar Berger, CEO von Sony Music Entertainment, verantwortlicher Konzernleiter für Deutschland, Österreich und Schweiz im Rahmen der all2gethernow und steigt unter der Moderation von Tim Renner (Motor Music) in die Diskussion mit kritischen Künstlern und Vertretern der Independent-Szene ein.

 

 



Tuesday September 7, 2010 4:30pm - 6:00pm
Kulturbrauerei - SODA 2 Schönhauser Allee 36, 10435 Berlin, Germany
 
Wednesday, September 8
 

10:00am

Opening Session: all2gethernow 2010 - The Congress
Wednesday September 8, 2010 10:00am - 10:45am
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

10:15am

Jazz und Pop

 

„Zuviel Rummel setzt ein falsches Signal. Jazz hat damit nichts zu tun, er ist etwas Beständiges und eben gerade keine Popmusik. Also hat er auch keine Künstler nötig, die jede Woche neue Hits produzieren und in den Top Ten vertreten sind. Jazz sollte gleichbleibenden Wert besitzen. Deshalb ist es auch nicht wichtig, einen Vertrag mit einer dieser großen Plattenfirmen zu haben, die von einem vor allem erwarten, dass man sich für sie verbiegt.“ (Christian Broecking: Sonny Rollins – Improvisation und Protest). „Ich habe mir alles, was mit Musik zu tun hat, selbst beigebracht. Und ich habe im Laufe meines Lebens die unterschiedlichsten Kompositionen geschrieben. Wollen Sie wissen wie mir das gelang? Durch Tränen, Traurigkeit und Einsamkeit.“ (Christian Broecking: Ornette Coleman - Klang der Freiheit)


Wednesday September 8, 2010 10:15am - 11:00am
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Jazz und Kunst

 

Gespräch mit Elke Buhr (stellv. Chefredakteurin der Kunstzeitschrift Monopol) über Charlie Parker und Informel, Jackson Pollock und Ornette Coleman, Basquiat und Discography-Paintings.


Wednesday September 8, 2010 11:15am - 12:00pm
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Alive & Growing - The Music Business

 

 

Turnover in live music increases, that of recorded music decreases - what's wrong? Just a trend?

Can event industry actually help music business, or recorded music specifically? The diversification of event business towards one-stop-service points for artists mixes up roles once more.

Is it of advantage to the artist? What about the labels? Where can they still find their niche?

More importantly – the large cultural basis in creative business: How can non-established artists benefit from these changes in business?

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Wednesday September 8, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

1:30pm

Survival vs. Sustainability - Building a New Economical Ecosystem

 

An important issue to discuss is sustainability for artists.

How can we as a business create a sustainable ecosystem where artists can grow and make a living on a stable basis? How to make use of the unique opportunity to create new structures, goals and values based on the way that the reality we live in looks like? These are just some of the issues to be discussed - between label and artist, as well as from an analytical point of view. 

Theme track BUSINESS MODELS presented by MUSIKWOCHE.



Wednesday September 8, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

State of the Art in Digital Distribution: Old School Anyway? On DIY, Direct-to-Fan and Usability.

 

 

The topic of Digital Distribution in music is a massive one. Meanwhile, it's rather a situation or state of time, not that much of a simple "topic". A separate conference on this would have been perfect. This session, however, goes about 90min.

When focusing Digital Distribution in terms of out-of-the-box solutions following a more commercial approach vs. DIY and Direct-to-Fan: What's important with services like BandCamp, Audiomagnet, Topspin, TuneCore, Nimbit? Which services can and must artists be provided with?

Also, can a DIY/D2F approach be the right one for everyone? Does it provide suitable tools for everyone? Is there anything special about DIY, D2F that commercial channels like iTunes, Napster, labels do not offer at all? In particular, it's worthwhile discussion what pros & cons there are compared to common distribution.

Yet another aspect in analysing distribution channels is the discussion that has arisen between Tom Silverman (Tommyboy Entertainment) and Jeff Price (TuneCore). No charts, no breaking – what does it take to become a „breaking artist“?

Do we need other scales than some charts measuring questionable figures of sales? Any artist selling his songs or maybe even giving them away for free on his site - where are these numbers? Why should he or she with several 10.000 downloads for free not be considered a "breaking" artist? And why are they preferring an independent presentation compared to a commercial platform?

Returning to digital distribution services themselves - are artists satisfied with how their work is presented and sold? Regarding browsing & searching - do current solutions support the customer?

Concluding it all, where is digital distribution heading to? Is there a tendency towards independent artists, acting on their own, taking over the market as entrepreneurs themselves?

What's the fall-out - and is there a life after digital distribution?

This session is hosted by .MUSIC.

 


Wednesday September 8, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

GEMA on Test. // Die GEMA auf dem Prüfstand.

 

Die GEMA präsentiert sich als moderne, transparente, für das digitale Zeitalter gerüstete Solidargemeinschaft der Musikschaffenden. Doch vermehrt wird die Kritik laut, sie habe sich zu einer untransparenten, undemokratischen, uneffizienten Zweiklassengesellschaft entwickelt. Genau das wird ihr in drei Petitionen vorgeworfen, über die mittlerweile der Petitionsausschuss des Deutschen Bundestages berät. Die Petenten Monika Bestle (Sonthofer Kulturwerkstatt), Wieland Harms (Komponist, Gitarrist) und Ole Seelenmeyer (DRMV) diskutieren mit GEMA-Repräsentanten über ihre Petitionen. 

Session and theme track hosted by "MUSIKMARKT".



Wednesday September 8, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

Music Markets in Africa - New Challenges and New Ideas

Music industries in Africa are morphing at a very fast pace. Although facing the same woes as the western music industry, less inertia leaves African music markets open to drastic change.

The rapid explosion of home studios throughout Africa has entirely changed the music landscape: access to music production is more democratic, but standards are still very uneven.

In most African countries, CD distribution has collapsed entirely, and is not compensated by any other form of distribution. Instead, piracy is not only rampant, but often encouraged, even by artists and producers themselves.

Corporate sponsorship is often the only way for an artist to realistically etch a living. In particular mobile carriers and beverage companies are playing an increasing role in music promotion, events and now actual music production.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Wednesday September 8, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

Lost in Music - Today's Generation of Musicians in Fear of Freedom

 

 

Rupert’s career spans more than 30 years and 120 albums, including 11 of his own as both writer and singer, and was asked to write the Foreword for Billboard’s 'The Encyclopedia Of Record Producers'. 

His own entry states: "Few producers have worked with as wide a stylistic range of platinum-selling artists as Hine including Tina Turner, The Fixx, Howard Jones, Chris de Burgh, Rush, Bob Geldof, Stevie Nicks, Thomson Twins, The Waterboys, Kate Bush, Suzanne Vega, Teitur and Duncan Sheik.”

Rupert’s unique musical and artistic diversity has made him an authority on musical creativity and his forthcoming symposiums and workshops examine the totality of communication through song.

 

 

At all2gethernow, he speaks about his upcoming book dealing with the art of songwriting. The ability of being a songwriter and shaping an overwhelming and brilliant song from a good one - this ability might help a songwriter to become an excelllent producer.

And it's even more than that. Being a great songwriter is about what you tell and how you do it. It's about authenticity.

But, in 2010 - is there room for a perfect song? For the perfect song? What is music's value in 2010 anyway?


Wednesday September 8, 2010 5:00pm - 6:30pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

Making digital streams succeed: what the German market can learn from the UK experience

 

It's no secret. Germany is universally known as a 'tough nut to crack' for legal digital music services. But there is hope, with recently launched streaming sites like Simfy now surpassing one million users and beginning to expand into other markets like Switzerland. The question on most people's lips is will Simfy sink or swim? In this cross border exclusive for Popkomm and All Together Now, the CEO and founder of Simfy Steffen Wicker will explain the business model, milestones and how it approaches the tricky issue of licensing. In contrast to Germany, the UK has a more matured and diversified digital market which is almost twice the size of Germany, despite having a smaller population. PRS for Music has been licensing online services since 2002, long before iTunes and the Pirate Bay, and their chief economist Will Page will bring exclusive insights on Simfy, the economics of streaming music and trends in the digital music market from the UK and around the world, to help rights holders and users understand each other better.

Links: www.prsformusic.com/economics and www.simfy.com


Wednesday September 8, 2010 5:00pm - 6:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

Musik im Computerspiel. Besonderheiten in Wirtschaftlichkeit und Kreativität

 

Musik in anderen Medien zu verwerten wird angesichts der Vertriebsprobleme über Alben immer wichtiger. Neben Hörspiel, Film und Werbung wird eine Verwertung ihrer Arbeit im Computerspiel für viele Musiker zum immer wichtigeren Verdienstweg. Welche Herausforderungen hierbei auf die kreativen Prozesse zukommen, wie die Produktionsbedingungen aussehen und wie der Weg aus dem Computerspiel wieder zurück in die klassische Musikvermarktung über Alben aussehen kann, präsentieren und diskutieren renommierte Medienmusiker aus unterschiedlichen Feldern. Ein Vollzeit-Komponist, ein Projektmanager, ein Techniker (tbc) und ein Geschäftsführer sind eingeladen, ihre Erfahrungen zu teilen und einen Blick in die Zukunft zu wagen.

This session is hosted by MEDIENBOARD BERLIN-BRANDENBURG.

Theme track MEDIA & TECHNOLOGY presented by AMIANDO.



Wednesday September 8, 2010 5:00pm - 6:30pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany
 
Thursday, September 9
 

10:00am

Learning by Doing on all Sides: Rights Management as of Today - Why Long Term Thinking Makes Sense

 

Langfristig relevante und somit wirtschaftlich erfolgreiche Künstler benötigen Zeit um ihre Karriere und ihre Werke zu etablieren. Ein Ansatz hierfür ist die langfristige Planung auch auf der Seite derer die diese Rechte erwerben. Das verlegerisch handelnde Prinzip lässt sich ausdehnen auf die Masterrechte wenn es darum geht Werthaltigkeit zu schaffen und ist durchaus im Einklang mit einer sich verändernden Landschaft in der Nutzung der gebündelten Rechte sowie deren Vergabe. Künstler und Managements werden immer unabhängiger und treiben ihre Karrieren in einem weitaus höheren Masse voran als noch vor wenigen Jahren. Ein partnerschaftlicher Ansatz zeichnet sich durch wirtschaftlich sinnvolle Investitionen auch langfristig aus.

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".


Thursday September 9, 2010 10:00am - 10:45am
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

10:00am

A Decade of European Independents - IMPALA is 10!!

 

It is 10 years since the independents decided to organise themselves commercially and politically on a pan-european level. As part of IMPALA's birthday events, key labels take a critical look at the last decade for the independents. What exactly has IMPALA done to level the playing field? What might the next 10 years hold in store.

This session is hosted by IMPALA.

Theme track ROLES & IDENTITIES is presented by MUSIKWOCHE.



Thursday September 9, 2010 10:00am - 11:00am
Flughafen Tempelhof - SONARI Platz der Luftbrücke 5, 12101 Berlin, Germany

10:00am

On Sharing Music

This session is hosted by .MUSIC.



Thursday September 9, 2010 10:00am - 11:00am
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

10:00am

Music As Culture

 

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.


Thursday September 9, 2010 10:00am - 11:00am
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

10:15am

Berlin - die neue Jazzmetropole

 

Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Thursday September 9, 2010 10:15am - 11:00am
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Gespräch mit Klarinettist Rolf Kühn


... über ein Leben mit dem Jazz. - Anschließend: Kurzkonzert.

„Es ist vielleicht das spannendste deutsche Jazzbuch des Jahres 2009, und man wundert sich, warum niemand früher auf die Idee gekommen ist, die Geschichte des Klarinettisten Rolf Kühn festzuhalten, der in den späten 1940er und den 1950er Jahren als junger Star des deutschen Jazz gefeiert wurde, den es dann nach New York verschlug, wo er mit Benny Goodman und Billie Holiday spielte, bevor er in den 1960er Jahren wieder zurück nach Deutschland kam, sich avancierteren Stilrichtungen zuwandte, bevor er in den 1980er Jahren vor allem als Dirigent und Filmkomponist in Erscheinung trat. Es ist ein Musterbeispiel einer von der Herausgeberin mit sicherer Hand geführten Autobiographie, die am Schluss neugierig macht auf den Klang des Protagonisten.“ (Wolfram Knauer über Maxi Sickerts Buch Clarinet Bird)


Thursday September 9, 2010 11:15am - 12:00pm
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Integrating Change - Current Strategies in Music and Software // Aktuelle Strategien für Musik und Software

 

The risks and opportunities that technological change has brought to the music industry are also being faced by software manufacturers. Both industries have made their experiments and experiences with changing distribution channels, Digital Rights Management, new licensing models, piracy and other aspects of the online revolution. What are the similarities, and the differences, in bringing music and software to the masses in 2010 and beyond? Can both industries learn from each other, and which integrative business models lead the way?

 

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.



Thursday September 9, 2010 11:15am - 12:45pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

The Future of Labels

One of the most basic questions in business: Do artists need a label any more? And if so, what is the labels' role? In times of ticketing services, TV networks and even Starbucks (albeit unsuccessfully) starting their own distribution – can labels compete with outsourcing and diversification?

This session is hosted by BELIEVE DIGITAL.

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".



Thursday September 9, 2010 11:15am - 12:45pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Wie Grün kann die Musik werden? Perspektiven einer klimaverträglichen Musik- und Entertainmentbranche

Muss sich die Musikindustrie nach Piraterie und Umsatzrückgang jetzt auch noch ein grünes Gewissen leisten? Welche Herausforderungen, Risiken und Chancen ergeben sich in der Auseinandersetzung mit dem Klimawandel? Wie Grün kann und soll die Branche werden?

The theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Thursday September 9, 2010 11:15am - 12:45pm
Flughafen Tempelhof - SONARI Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Music, Brand, Merch & More // Musik, Marke, Merch & Mehr


In Zeiten der 360-Grad-Modelle ist es eine Binsenweisheit: Künstler werden heute nicht nur über ihre Musik vermarktet, sondern sind längst zu Markenartiklern geworden. Aber was sind die rechtlichen Grundlagen, um sich hier als Künstler oder Label optimal aufzustellen? Muss der Bandname geschützt werden? Was ist der Unterschied zwischen Firmenname und Marke? Muss ich als Label Marken anmelden, und wo? Welche Formen von Merchandising gibt es, und was ist bei der Vertragsgestaltung zu beachten? All diesen Fragen soll auf dem Panel nachgegangen werden. Im ersten Abschnitt geht es um Kennzeichen, also Namen, Firmen, Marken und deren Schutz. Der zweite Abschnitt ist dem Thema Merchandising gewidmet.

This session is hosted by BOEHMERT & BOEHMERT und MEDIA.NET BERLINBRANDENBURG e.V.



Thursday September 9, 2010 11:15am - 1:15pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Music Marketing in Russia and CIS (Live and Digital) & Founding of Music Export Office Russia

Since the fall of the Soviet Union, Russia has become a new Colorado for international music and entertainment businesses, who recognized the market’s potential.

Why some succeed while others fail? What are predominant local business models for live and recorded music? Are there any success mechanisms in place?

Please come visit and let's talk about how to engage, survive and succeed on 1/6 of the earth's surface, united by common culture, language, currency and diversity.

The presentation is followed by a reception.

Theme track BUSINESS MODELS is presented by MUSIKWOCHE.


Thursday September 9, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - SONARI Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Brand Entertainment - Lip Service or Cutting Edge? // Brand Entertainment - Worthülse oder Trend?

 

Music and brand cooperation is widely spread and applies for a wide basis.

But what's Brand Entertainment? Just some nice package or serious - and fruitful - business? How do brands and composers benefit? Is it just some new tag for sponsoring, or do we find a whole new concept developed for today's needs?

If we find Brand Entertainment to be a successful new form of business... what's the next step in evolution?

This session is hosted by TRACKS & FIELDS.



Thursday September 9, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Web 3.0 / Music 3.0 - What Does Real-Time Web Mean to Music Business?

If we move on, the next step in technology is obvious: real-time web (aka Web 3.0).

Which trends in music will there be due to real-time web? Is Web 3.0 going to be a source of all new concepts in music? Which extensions will we see in music software

What is going to change? Creating, performing, distributing, marketing, consuming?

 

This session is hosted by TAPE.TV.

Theme track MEDIA & TECHNOLOGY is presented by AMIANDO.



Thursday September 9, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

1:30pm

Smart Artist Management

 

What is the challenge in artist management today? Imagine you're Amanda Palmer's manager – what's left to do? What comforts a DIY artist best? What do you recommend to young striving artists? Is hitting the charts the right motivation to make music? Most of all – now, that being signed can't be the one and only aim... what to go for today?

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".



Thursday September 9, 2010 1:30pm - 3:00pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

Patrick Walker (YouTube) & Mike Masnick (TechDirt) discuss Music, Videos, Community, Licensing & Opportunities

In this conversation, YouTube's Patrick Walker and Techdirt's Mike Masnick will discuss the state of music videos online today, with a look at some of the important questions being raised about collective licensing around the world vs. new business model opportunities, along with a look at communities, connecting with fans through video and some of current events in the news about online music.

This session is hosted by .MUSIC.



Thursday September 9, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

A sporting chance for the independents?


Sector mechanisms to reward investment in talent and try and reduce the competition imbalance between the big and the small are almost common practice in many sports such as football. Experts from sport and music discuss the possibilities of adapting these solidarity mechanisms and talent development 'transfer fees' to the music sector.

This session is hosted by IMPALA.


Thursday September 9, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - SONARI Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

How to Enter America


The US remains biggest entertainment market in the world - yet, that's not reflected by presence of EU labels. But what is required to be successful for European rights holders? How to enter by physical & digital distribution? Most of all - how do I make it to the live market, let alone manage to reign?

This session is hosted by !K7 RECORDS.



Thursday September 9, 2010 3:15pm - 4:45pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

3:15pm

4:00pm

4010 - Labeltag SnoWhite: Meet SnoWhite

Meet SnoWhite - mit Freunden, Musikschaffenden, Musikfans und 4010 Publikum.

This session is hosted by 4010 and SNOWHITE.


Thursday September 9, 2010 4:00pm - 5:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

5:00pm

Zwischen Stadtraum, Förderung und Netzwerken - Rahmenbedingungen und Infrastrukturen für die Musikwirtschaft

Was brauchen Musiker um kreativ arbeiten zu können? Welche Strukturen
unterstützen die verschiedenen Akteure der Musikwirtschaft? Angefangen
von Arbeitsverhältnissen und Einkommen, über Plattformen und Netzwerke,
bis zu Gentrifizierung und Stadtentwicklung ist das aufgesteckte Feld
ein Breites. Mehr Geld kann jeder brauchen, aber welche Fragen tun sich
jenseits der direkten Förderung und Finanzierung auf? Welche
Rahmenbedingungen können eine nachhaltige Musikwirtschaft fördern?
Welche Rolle spielt die Politik? Was funktioniert und was nicht? Was
möchten wir ändern?

In die Diskussion werden Berichte aus dem all2gethernow Camp einfließen.

Session hosted by KOMPETENZZENTRUM KULTUR- UND KREATIVWIRTSCHAFT DES BUNDES.


Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Thursday September 9, 2010 5:00pm - 6:15pm
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

GEMA, Pay-to-Play - What else? Who Pays? How Much Advertising Do You Stand? // GEMA hin - Pay-to-Play her: Wer zahlt für Musik im internet? Wie viel Werbung verträgst Du?

 

A music startup's hardest test includes two closely tied tasks: licensing and (anyway) generating profit. What do costs and business model of online platforms look like? Realistically, how high can stakes of labels and artists be? Where's the limit for startups? Which winnings are best for labels – marketing at zero cost or licensing? What can the user bear? Might/can/must use of services be paid for? If so, how much?


Die wohl härteste Prüfung jedes Musik-Startups besteht aus zwei verknüpften Aufgaben: Lizenzierung und (trotzdem) Gewinne generieren. Wie gestalten sich Kosten und Geschäftsmodell eines Internetportals? Was kann realistisch als Beteiligung für Labels und Künstler angesetzt werden? Wo liegt die Schmerzgrenze der Startups? Wo liegt der beste Gewinn Labels – Marketing zum Nulltarif oder Lizenzierung? Was akzeptiert der User? Darf/kann/muss die Benutzung einen - und wenn ja, welchen - Beitrag kosten?

 

Theme track BUSINESS MODELS presented by MUSIKWOCHE.



Thursday September 9, 2010 5:00pm - 6:30pm
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

The Business Side of Soundtracks

 

 

Just Temptation will support a panel discussion with international speakers about the business side of soundtracks at the all2gethernow congress in Berlin. What makes an artistically and commercially successful soundtrack? What are the differences in the American and European soundtrack production? What is there to know about soundtrack financing, copyrights and marketing of scores and soundtracks? What are the possibilities of cross-media exploitation?

Confirmed speakers include composer team Johnny Klimek and Reinhold Heil and Thierry Baujard (Just Temptation), moderation by Michael P. Aust (Soundtrack_Cologne)

 

The panel aims at music industry audience and attending film and content producers, directors and composers.

 

Theme track BUSINESS MODELS presented by MUSIKWOCHE.


Thursday September 9, 2010 5:00pm - 6:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:30pm

4010 - Labeltag SnoWhite: SnoWhite Allstar DJ Team

This session is hosted by 4010 and SNOWHITE.



Thursday September 9, 2010 5:30pm - 7:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

7:30pm

4010 - Labeltag SnoWhite: Kraków Loves Adana

Live Akustik Set // Live acoustic set

This session is hosted by 4010 and SNOWHITE.



Thursday September 9, 2010 7:30pm - 8:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

8:30pm

4010 - Labeltag SnoWhite: SnoWhite Allstar DJ Team

This session is hosted by 4010 and SNOWHITE.



Thursday September 9, 2010 8:30pm - 10:00pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany
 
Friday, September 10
 

10:15am

Giant Steps - Strategie-Workshop für Jazz-Unternehmen

In diesem einstündigen „Hands-On“-Workshop vermittelt Dirk Kiefer, Ansprechpartner für Berlin und Brandenburg des Kompetenzzentrums Kultur- und Kreativwirtschaft der Bundesregierung, maßgeschneidertes Know-How und strategische Orientierung für entscheidende Phasen der Unternehmensgründung und -entwicklung. Teilnehmen können Jazzunternehmer aller Größenordnungen – vom Musiker, der ein eigenes Unternehmen gründen will, bis zum gestandenen Manager, dem es um die Weiterentwicklung des bestehenden geht. Geboten werden u.a. Impulse für die Projektentwicklung, Tools zur Marktausrichtung sowie konkrete Informationen zu Förderprogrammen der Kultur- und Kreativwirtschaft. Alle Teilnehmer werden vor dem Workshop um eine Projektskizze und eine kurze eigenen Einschätzung der Stärken und Schwächen ihres Vorhabens gebeten.

Bei Bedarf kann die im Workshop begonnene Arbeit später in kostenlosen Einzelberatungen durch das Regionalbüro des Kompetenzzentrums fortgeführt werden.


Friday September 10, 2010 10:15am - 11:00am
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

11:15am

Jazz und die Echtzeitszene

Gespräch mit Musiker und Klangkünstler Ignaz Schick über experimentelle reduzierte Klänge und Improvisation als Lebenshaltung.


Friday September 10, 2010 11:15am - 12:00pm
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

12:00pm

Remix - Forbidden Movies

The discussion is organized in cooperation with the symposium "Verbotene Filme / Forbidden Movies" and iRights.info.


Friday September 10, 2010 12:00pm - 1:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

12:00pm

Jazz und Politik

O-Ton-Lecture und anschließend Panel u.a. mit Martin Laurentius (Jazzthing), Siegmund Ehrmann (MdB), Felix F. Falk (hat als Büroleiter im Bundestag Jazz zum bundespol. Thema gemacht), Christian Lillinger (Hyperactive Kid), Ulf Drechsel (RBB) und anschließend Empfang mit Politikern und Verbänden

„Mein Leben hat damit zu tun, dass ich einer Minderheit angehöre und dass wir arm waren. Ich frage mich, wie man totale Gleichheit unter den Menschen erreichen kann ohne gegenseitige Unterdrückung und Verletzung. Und die für mich beste Antwort darauf habe ich in der Kunst gefunden.“ (Christian Broecking: Ornette Coleman - Klang der Freiheit). „Sie meinen Rassismus? Rassismus ist ein Problem gesellschaftlicher Natur. Im Musikbusiness wird lediglich die Gesellschaft reflektiert. Benny Goodman war der King of Swing und er war weiß. Genau das ist es. Musikbusiness und Sozialpolitik, diese Kombination. Ihr Schwarzen seid Untertan.“(Christian Broecking: Sonny Rollins – Improvisation und Protest)


Theme track POLITICS & CULTURE is presented by ZEIT ONLINE.



Friday September 10, 2010 12:00pm - 1:30pm
Flughafen Tempelhof - FRISEUR Platz der Luftbrücke 5, 12101 Berlin, Germany

2:00pm

Love & Money - Raising Your Fanbase

DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal.

But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship?

And the most delicate task is - how to convert the relationship in a business one without losing credibility?

Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".


Friday September 10, 2010 2:00pm - 3:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

4:00pm

all2gethernow Forum Interview: Norman Palm

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.

Interview I: Norman Palm on "Do It Yourself"

http://www.normanpalm.com/

 


Friday September 10, 2010 4:00pm - 5:00pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

4:00pm

4010 - Labeltag Compost Records: Meet Compost Records

Meet Compost Records - mit Freunden, Musikschaffenden, Musikfans und 4010 Publikum.

This session is hosted by 4010 and COMPOST RECORDS.


Friday September 10, 2010 4:00pm - 5:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

5:30pm

all2gethernow Forum Interview II

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Friday September 10, 2010 5:30pm - 6:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

5:30pm

4010 - Labeltag Compost Records: Ben Mono

Ben Mono - live.

This session is hosted by 4010 and COMPOST RECORDS.



Friday September 10, 2010 5:30pm - 7:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

7:00pm

all2gethernow Forum Interview III

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Friday September 10, 2010 7:00pm - 8:00pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

7:30pm

4010 - Labeltag Compost Records: Siri Svegler

Siri Svegler - Live Akustik Set

This session is hosted by 4010 and COMPOST RECORDS.


Friday September 10, 2010 7:30pm - 8:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

8:30pm

all2gethernow Forum Interview: Alec Empire

Interview with Alec Empire (Atari Teenage Riot) on outcomes and highlights of the previous 4 days of conversations at all2gethernow.

Theme track ROLES & IDENTITIES is presented by "MUSIKMARKT".


Friday September 10, 2010 8:30pm - 9:30pm
Flughafen Tempelhof - AIRBASE Platz der Luftbrücke 5, 12101 Berlin, Germany

8:30pm

4010 - Labeltag Compost Records: Christian Prommer / Drum Lesson

Christian Prommer: Drum Lesson.

This session is hosted by 4010 and COMPOST RECORDS.


Friday September 10, 2010 8:30pm - 10:00pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany
 
Saturday, September 11
 

2:00pm

all2gethernow Forum Interview V

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Saturday September 11, 2010 2:00pm - 3:00pm
Flughafen Tempelhof - Room 1 Platz der Luftbrücke 5, 12101 Berlin, Germany

3:00pm

all2gethernow Forum Interview VI

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Saturday September 11, 2010 3:00pm - 4:00pm
Flughafen Tempelhof - Room 1 Platz der Luftbrücke 5, 12101 Berlin, Germany

3:00pm

4010 Rookie Session

 

Am 11. September geht’s  um musikalische Newcomer: Um dem Nachwuchs eine Plattform zu geben, wurde die „4010 Rookie-Session“ ins Leben gerufen. Junge DJ-Talente bekommen hier die Chance, ihr Können live im Shop vor Publikum unter Beweis zu stellen. Wer dabei sein will, muss einen 15 bis 20-minütige Stream seines Sounds an rookiesession@4010.com senden. Es werden drei DJs ausgewählt, die am 11. September im Shop auflegen dürfen. Timing: 17.08 Aufruf, Einsendeschluss 01.09., Bekanntgabe Gewinner am 06.09. Gewinn: Dj Set im 4010.

 

Unterstützt wird die „4010 Rookie-Session“ von musikexpress.

Der Eintritt zu den Veranstaltungen ist kostenlos, die Getränke sind gratis.

 

This event is hosted by 4010 and MUSIKEXPRESS.


Saturday September 11, 2010 3:00pm - 7:30pm
4010 - Der Telekom Shop in Mitte Alte Schönhauser Str. 31, 10119 Berlin, Germany

4:00pm

all2gethernow Forum Interview VII

Interview with Berlin Festival artists on outcomes and highlights of the previous 4 days of conversations at all2gethernow.


Saturday September 11, 2010 4:00pm - 5:00pm
Flughafen Tempelhof - Room 1 Platz der Luftbrücke 5, 12101 Berlin, Germany

5:00pm

all2gethernow 2010 Goodbye!
Saturday September 11, 2010 5:00pm - 6:00pm
Flughafen Tempelhof - Room 1 Platz der Luftbrücke 5, 12101 Berlin, Germany