DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal.
But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship?
And the most delicate task is - how to convert the relationship in a business one without losing credibility?
Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".