The music press is full of executives talking about the big idea of the
moment. That's great for the big boys, but without many star names or
serious media interest, these strategies might be plain wrong for
smaller sectors like world music. So what ideas can we learn from world
music, metal, hip hop and electro scenes? Now that investment is harder
to come by for everyone, what do artists and promoters in other niche
genres do to develop and sustain themselves and their careers?
Session in cooperation with WOMEX.
Theme track ROLES & IDENTITIES presented by "MUSIKMARKT".