Similar to what Mike presented at MIDEM, you can expect a short presentation of his on the topic of CwF + RtB (Connect-with-Fans + Reason-to-Buy).
Right after that we are going to delve into some group work, interacting with Mike.
You have Mike's countless articles on TechDirt? You have seen his legendary presentation on Trent Reznor's business model?
Do so immediately and then hurry up to buy some tickets for a2n...
Theme track BUSINESS MODELS is presented by MUSIKWOCHE.