Music and brand cooperation is widely spread and applies for a wide basis.
But what's Brand Entertainment? Just some nice package or serious - and fruitful - business? How do brands and composers benefit? Is it just some new tag for sponsoring, or do we find a whole new concept developed for today's needs?
If we find Brand Entertainment to be a successful new form of business... what's the next step in evolution?
This session is hosted by TRACKS & FIELDS.