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Thursday, September 9 • 1:30pm - 3:00pm
Brand Entertainment - Lip Service or Cutting Edge? // Brand Entertainment - Worthülse oder Trend?

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Music and brand cooperation is widely spread and applies for a wide basis.

But what's Brand Entertainment? Just some nice package or serious - and fruitful - business? How do brands and composers benefit? Is it just some new tag for sponsoring, or do we find a whole new concept developed for today's needs?

If we find Brand Entertainment to be a successful new form of business... what's the next step in evolution?

This session is hosted by TRACKS & FIELDS.

Thursday September 9, 2010 1:30pm - 3:00pm CEST
Flughafen Tempelhof - DEUTSCHE KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

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