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Thursday, September 9 • 11:15am - 12:45pm
Integrating Change - Current Strategies in Music and Software // Aktuelle Strategien für Musik und Software

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The risks and opportunities that technological change has brought to the music industry are also being faced by software manufacturers. Both industries have made their experiments and experiences with changing distribution channels, Digital Rights Management, new licensing models, piracy and other aspects of the online revolution. What are the similarities, and the differences, in bringing music and software to the masses in 2010 and beyond? Can both industries learn from each other, and which integrative business models lead the way?


Theme track BUSINESS MODELS is presented by MUSIKWOCHE.

Thursday September 9, 2010 11:15am - 12:45pm CEST
Flughafen Tempelhof - BFG KANTINE Platz der Luftbrücke 5, 12101 Berlin, Germany

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